Brand Tone

Friendly, Sassy, Passionate, Helpful

Brand Values

• •Self-Expression
• •Handmade Quality/Love of Crafting
• •Community/Connection
• •Having Fun/Enjoyment
• •Authenticity

Best Practices

• •Create a "Brand Voice" Style Guide: Document the key elements of your tone (e.g., "Friendly, Sassy, Passionate, Helpful"). Include examples of "do's and don'ts" for word choice, sentence structure, and humor.
• •Know Your Audience, Speak Their Language: Understand who you're talking to. If they appreciate humor and a bit of sass, lean into it. If they're fellow crafters, use terminology and share enthusiasm they'll connect with.
• •Be Authentic and Human: Let Michelle's personality (as seen on YouTube) infuse the brand's written communication. Share genuine excitement, be relatable, and don't be afraid to show the human side of the business.
• •Balance Sass with Positivity: While sass is a key element, ensure it remains lighthearted and doesn't alienate potential customers. Pair it with encouragement, passion, and friendly engagement.
• •Consistency Across All Channels: Whether it's a product description, a social media caption, or an email newsletter, ensure the tone feels familiar and consistently "Kashell Creations." Review content regularly to check for alignment.

Social Perception

Positive for Crafting Community, Appreciation for Handmade and Custom Items, Niche Appeal

Copy Examples

• •Warning: May spontaneously start talking about crafts... or just give you *that* look. Rock this super soft tee and let your personality (and sass) shine. ✨ #HandmadeWithAttitude #ExpressYourself
• •Got a brilliantly sarcastic idea that NEEDS to be on a mug? Or a heartfelt inside joke perfect for a keychain? Spill the tea! We live for bringing your unique, sassy, and sweet visions to life. Let's make some magic (and maybe a little mischief). 😉 #CustomMadeForYou #KashellCreations
• •Just raided the craft store (again!) and the inspo is EXPLODING! 😍 So many fun projects coming your way. What are you all creating this week? Share your crafty adventures below! 👇 #CraftHaul #CreativityUnleashed #PassionForPaper
• •Your Sass Deserves a Discount! 😉 handmade goodies inside...
• •Fueled by coffee, chaos, and a whole lotta love (and maybe some glitter). This tee is for the moms who embrace the beautiful mess. You're doing amazing, sweetie... even if you haven't showered today. 😜 #MomLife #SassyAndSweet #HandmadeHumor