Brand Tone

Aspirational & Empowering, Trendy & Edgy, Approachable & Educational, Enthusiastic & Engaging, Authentic & Founder-Led

Brand Values

• •Quality & Innovation
• •Affordable Luxury
• •Cruelty-Free & Vegan
• •Inspiration & Confidence
• •Artistry & Self-Expression
• •Community & Engagement

Best Practices

• •Channel Keilidh's Voice (Authentically): Study Keilidh Cashell's communication style on her personal and KASH Beauty channels. Emulate her enthusiasm, expertise, and relatable approach. Use language she would use, including popular slang or phrases if appropriate for the platform (especially TikTok/Instagram), but ensure it remains authentic to the brand's overall affordable luxury feel. The tone is confident, knowledgeable, yet friendly and encouraging.
• •Emphasize Empowerment and Artistry: Frame product benefits around how they help the user feel more confident, creative, and expressive. Use active, inspiring verbs. Highlight the transformative power of makeup not just for appearance, but for self-esteem.
• •Maintain a Balance of Trendy and Timeless: While tapping into current beauty trends, especially on social media, ensure the core messaging reflects the quality and lasting appeal of affordable luxury. Avoid jargon that will quickly date unless it's for a very specific, short-lived campaign (like a TikTok trend).
• •Be Enthusiastic and Engaging, but Professional: Use emojis, exclamation points, and a friendly tone where appropriate (social media, email marketing), but ensure the underlying message about product quality and brand integrity is always clear. Website copy should maintain a slightly more polished version of this enthusiasm.
• •Consistently Highlight Core Values: Weave in mentions of cruelty-free, vegan, high-quality, and innovative naturally within product descriptions and brand storytelling. This reinforces what KASH Beauty stands for beyond just the products themselves.

Social Perception

Influencer-Driven Success, High-Quality Products, Trendsetter, Irish Pride, Trustworthy, Accessible Expertise

Copy Examples

• •💥 UNLEASH YOUR INNER ARTIST! 💥 Our NEW [Palette Name] has landed! 🔥 Packed with [X] intensely pigmented shades, from sultry smokes to dazzling shimmers, this is your new go-to for looks that SERVE. Get ready to create, experiment, and feel incredible. Vegan & cruelty-free, always. ✨ Shop link in bio! #KASHBeauty #NewMakeup #MakeupArtist #InspireConfidence
• •(Upbeat, trending audio) Keilidh here! 😉 Wanna nail that flawless, sculpted look? My new 'Makeup Analysis' video drops TOMORROW showing you how to use our Sculpt Sticks like a pro. Get ready to blend your way to perfection! Don’t miss it! Set your reminders! 💖 #KASHBeauty #SculptSticks #MakeupTutorial #BeautyHacks #KeilidhMUA
• •KASH Beauty: Luxury You Can Swear By. ✨ Discover high-performance, vegan cosmetics designed by Keilidh MUA to inspire your most confident self. Shop the obsession.
• •Still searching for that perfect [product type, e.g., nude lip]? 😍 Our [Product Name] is a fan FAVE for a reason! Richly pigmented, long-lasting, and 100% vegan. See why everyone’s obsessed and get yours today for effortless glam! 💋 #KASHBeauty #[ProductName] #VeganMakeup #AffordableLuxury #MustHave
• •🔥 Your KASH Beauty Faves Are Calling (and they're on SALE!) 🔥