Brand Tone

Affordable, stylish, and customizable

Brand Values

• •Style & Individuality
• •Affordability
• •Practical Protection
• •Durability & Protection
• •Uniqueness/Customization

Best Practices

• •Create a Tone of Voice Guide: Document the key characteristics of your brand's tone (e.g., playful, witty, informative, inspiring) with examples of do's and don'ts. This ensures everyone writing for the brand is aligned.
• •Be Consistent Across All Channels: Whether it's a website banner, a social media caption, or an email, the underlying tone should feel familiar to the audience, reinforcing brand identity.
• •Understand Your Audience: Tailor your tone to resonate with your target demographic. Are they young and trendy, or more professional and practical?
• •Review and Refine Regularly: Brand tone can evolve. Periodically review your tone of voice guide and copy to ensure it remains relevant and effective.
• •Train Your Team: Ensure all team members who create content understand and can embody the brand's tone of voice.

Social Perception

A brand that is trendy, affordable, and allows for self-expression through customizable and protective phone cases.

Copy Examples

• •Casever: Style that sticks. Cases so cool, they're phone-omenal!
• •Express yourself, protect your tech. Custom cases, killer prices.
• •Don't let a drop wreck your day (or your phone). Shop Casever for protection that pops.
• •Upgrade your phone's wardrobe with our latest collection of trendy cases.
• •Design your dream case! Unleash your creativity with Casever's customization options.