Brand Tone

Friendly and Approachable, Inspirational and Empowering, Playful and Vibrant, Positive and Upbeat, Authentic and Transparent

Brand Values

• •Self-Expression & Individuality
• •Happiness & Positivity
• •Sustainability & Environmental Responsibility
• •Quality & Durability
• •Creativity & Design
• •Customer Experience ("Wow Experience")
• •Community & Connection
• •Canadian Origin
• •Variety & Inclusivity

Best Practices

• •Embrace Positivity and Enthusiasm: Always infuse copy with an upbeat, joyful, and optimistic tone. Use exclamation points where appropriate and vibrant language that evokes happiness.
• •Champion Self-Expression: Consistently use empowering language that encourages customers to show off their individuality. Phrases like "show your style," "express your true self," and "make it yours" align well.
• •Highlight Core Values Naturally: Weave in mentions of sustainability (B Corp, recyclable, tree planting), Canadian origin, and quality in a way that feels authentic and informative, not forced.
• •Keep it Friendly and Relatable: Use a conversational style. Address the audience directly (e.g., "you," "your"). Avoid overly formal or technical jargon.
• •Be Visually Consistent with Verbal Tone: Ensure that the playful, vibrant, and positive tone of the copy is matched by the imagery and design used across all platforms. This creates a cohesive brand experience.

Social Perception

Stylish and Fashion-Forward, High Quality and Protective, Eco-Conscious, Unique and Customizable, Proudly Canadian, Innovative, Engaging and Community-Focused

Copy Examples

• •Headline: Your Vibe. Your Case. Your Story. Body: Don't just protect your phone, express yourself! At KaseMe, we design happiness with vibrant, durable cases made with love in Canada and kindness to our planet. Dare to be you. #MyKaseMe #DareToBeYou #SustainableStyle
• •Headline: Style That Speaks Volumes (and Protects Like a Pro!) Body: Rock a KaseMe case and let your personality shine! Our artist-designed, 8-ft drop-tested cases are as tough as they are unique. Plus, we’re a B Corp, so your awesome new case helps plant trees! 🌲 #KaseMeDesigns #EcoFriendlyFashion #MadeInCanada
• •Headline: Unbox Your Happy! ✨ Body: Life’s too short for boring phone cases. Create a custom KaseMe that’s 100% you, or choose from our ever-changing collections. We’re all about good vibes, great quality, and a greener planet. What will your KaseMe say about you? #DesignHappiness #KaseMeCustom #PositiveVibesOnly
• •Headline: From Our Canadian Hearts to Your Hands. ❤️🇨🇦 Body: Every KaseMe case is designed and made with care in Quebec, bringing you top-notch protection and a splash of joy. We believe in creating a wow experience, from our sustainable practices to our unique designs that celebrate YOU! #KaseMeValues #ShopLocalCanada #QualityCases
• •Headline: Join the #KaseMeCommunity: Where Individuality Shines! Body: We’re more than just phone cases; we’re a celebration of self-expression! Share your KaseMe style and connect with a tribe that dares to be different. P.S. Our cases are recyclable and we're planting forests for a brighter future! 🌍 #BeUnique #KaseMeFamily #GoodVibesGoodPlanet