Brand Tone

Informative & Educational, Caring & Empathetic, Natural & Pure, Trustworthy & Authentic, Positive & Uplifting, Approachable

Brand Values

• •Naturalness
• •Well-being
• •Quality
• •Transparency & Education
• •Connection with Nature/Origins
• •Efficacy
• •Holistic Health

Best Practices

• •Always Lead with "Natural": Ensure the words "natural," "nature," and related concepts are consistently woven into copy. Reinforce the meaning of "Karun" periodically.
• •Educate Before You Sell: Frame product information around benefits and explanations. Answer the "why" and "how" for the customer, not just the "what." Use blog posts and informative social media content to build authority.
• •Maintain a Warm, Empathetic Voice: Address customer concerns with understanding. Use language that is supportive and encouraging (e.g., "We understand how stress can impact your day," "Find relief and support your body's needs").
• •Be Authentic and Transparent: If discussing ingredients, explain their origin or traditional uses where appropriate (like the Mapudungun name). Avoid over-the-top claims; focus on realistic benefits.
• •Visual Consistency Reinforces Tone: Ensure imagery across all platforms (website, social media, ads) aligns with the natural, healthy, and positive aesthetic. Use earthy colors, nature scenes, and authentic portrayals of well-being.

Social Perception

Positive Association with Nature, Seen as a Chilean Brand, Reliable Source for Supplements, Educational Resource, Niche but Respected

Copy Examples

• •Karun Life: To Be Nature, To Be You. Discover the power of natural supplements. Feeling tired, stressed, or just not your best? At Karun Life, we harness the wisdom of nature ("Karun" – To Be Nature) to bring you high-quality supplements that support your journey to vibrant health. Explore our range and reconnect with your natural vitality.
• •Sleep deeply, live fully. Our Natural Magnesium Citrate helps calm your mind and relax your body, guiding you to restorative sleep. Wake up refreshed and ready to embrace the day, the Karun Life way.
• •More than just supplements, we offer a path to natural wellness. Our blog is packed with tips and insights to help you understand your body and the incredible benefits of nature's gifts. Let Karun Life be your guide to a healthier you.
• •Find your balance, naturally. 🌱 Whether it's boosting your energy with our B-Complex or supporting joint health with Collagen, Karun Life is here for your holistic well-being. What are your wellness goals today? #KarunLife #SaludNatural #Bienestar #SuplementosNaturales #HechoEnChile
• •Don't let joint discomfort slow you down. Karun Life's Articulaciones formula combines natural ingredients like Curcuma and Collagen to support mobility and flexibility. Reclaim your movement, naturally. Learn more and shop now on karunlife.cl.