Brand Tone

Knowledgeable, Supportive, Quality-Oriented

Brand Values

• •Quality
• •Service
• •Expertise & Experience
• •Community Involvement
• •Accessibility & Support

Best Practices

• •Lead with Expertise: Always incorporate the depth of knowledge and experience (e.g., "With over 22 years in the pits and on the track...").
• •Emphasize Quality and Performance: Use language that highlights the superior quality of the products and their performance benefits (e.g., "precision-engineered," "race-winning," "durable and reliable").
• •Maintain a Supportive and Approachable Voice: Ensure the language is helpful, encouraging, and shows a willingness to assist customers with their specific needs (e.g., "We're here to help you find the perfect setup," "Let our experts guide you").
• •Show, Don't Just Tell, Community Involvement: Regularly reference specific events, trackside presence, and engagement with the local karting scene to reinforce commitment.
• •Focus on Customer Satisfaction: Highlight positive reviews and customer testimonials to build trust and credibility.

Social Perception

Trusted Supplier, Knowledgeable Resource, Supportive of the Sport

Copy Examples

• •Experience the Karts and Parts Ltd advantage at the next Kartsport Manawatu event!
• •As NZ's exclusive dealers for HAASE Karts, MIR Raceline, and XAM Sprockets, we bring you world-class karting components.
• •Your Karting Needs, Covered.
• •Our extensive range has you covered, but if there's something specific you're after, our team is here to help!
• •With 99 reviews and a 4.9-star average, our customers know where to go for quality kart parts and expert service.