Brand Tone

Friendly, Humorous, and Celebratory

Brand Values

• •Celebration & Connection: Core to their product offering is helping people celebrate special moments and connect with loved ones through thoughtful and often humorous cards and gifts.
• •Quality & Style: Kartoprint emphasizes the use of premium paper and stylish designs for their products, aiming to provide items that are both aesthetically pleasing and functional.
• •Customer Satisfaction: The prominent display of high Amazon ratings suggests a value placed on positive customer experiences.
• •Uniqueness/Originality: The tagline "Not Your Usual Greeting Card Store" points towards a value of offering something different from the mainstream.
• •Canadian Made: Highlighting "Made In Canada" indicates a value for local production.

Best Practices

• •Embrace Humor (Appropriately): Inject wit and lightheartedness where suitable, aligning with the "funny and witty" brand perception.
• •Focus on Celebration: Frame product benefits around enhancing celebrations and special moments. Use enthusiastic and positive language.
• •Keep it Friendly and Approachable: Use conversational language. Avoid overly formal or technical jargon. Make the customer feel like they're interacting with a person, not just a faceless brand.
• •Highlight Uniqueness: Remind customers what makes Kartoprint different – "Not Your Usual Greeting Card Store." Emphasize original designs and a fresh perspective.
• •Show, Don't Just Tell, the Quality: While mentioning premium materials is good, also describe the *feeling* or *impact* of receiving a high-quality, stylish card or calendar. For instance, "Feel the difference of our premium cardstock" or "Add a touch of elegance to your planning."

Social Perception

Positive: Generally, Kartoprint appears to be perceived positively, especially on platforms like Etsy where it's a "Top shop for gifts" with 5-star reviews. The mention of over 10,000 4.5+ star ratings on Amazon further supports a positive perception. Provider of Unique & Funny Cards: They are recognized for their witty and humorous greeting cards. Gift-Oriented: The brand is strongly associated with gift-giving for various occasions.

Copy Examples

• •Headline for a new card collection: "Warning: May Cause Uncontrollable Laughter! 😂 Our New Cards Are Here!"
• •Instagram caption for a milestone birthday signature board: "Don't just say Happy Birthday, SHOW it! Our signature boards are the perfect keepsake for a lifetime of memories (and a few good roasts!). #MakingMemories #BirthdayFun"
• •Email subject line for a holiday promotion: "Less Awkward Family Dinners, More Awesome Cards! 😉 Shop Holiday Cheer."
• •Product description snippet for a funny anniversary card: "Another year, still haven't traded them in! 😉 Celebrate your amazing partner with a card that's as unique (and slightly sarcastic) as your love."
• •Facebook ad copy: "Tired of boring cards? So are we! Kartoprint: We're like that one friend who always knows how to make you laugh. Find the perfect card for any occasion! #NotYourUsualCards #SpreadJoy"