Brand Tone

Aspirational and Sincere.

Brand Values

• •Philanthropy
• •Artistic Empowerment
• •Social Impact
• •Collaboration

Best Practices

• •Always Lead with the 'Why': Start with the mission. Whether in a caption or a product description, the 'why' (social impact) is the brand's key differentiator and should be communicated first.
• •Use Sincere and Uplifting Language: Maintain a tone that is inspiring but grounded. Words like 'impact,' 'community,' 'catalyst,' 'empower,' and 'connect' reinforce the brand's values more effectively than generic marketing terms.
• •Credit and Amplify Partners: Always name the artist and the charity associated with each piece. This adds transparency and reinforces the collaborative, community-focused value of the brand.
• •Translate Purchases into Impact: Frame the act of buying not as a transaction, but as a contribution. Use language like 'your purchase funds,' 'you help support,' and 'with your help' to directly link the customer to the positive outcome.
• •Maintain Visual and Textual Harmony: Ensure the copy's tone matches the clean, thoughtful, and art-focused visual identity. The text should feel as curated and intentional as the art itself, creating a seamless and trustworthy brand experience.

Social Perception

Niche and Positively Framed.

Copy Examples

• •Art that does more than adorn a wall—it changes a life. Introducing 'Serene Horizon' by @[ArtistHandle]. Every print sold supports the vital work of @[CharityHandle], bringing hope to communities in need. Be part of our circle of virtue. Link in bio to make a difference.
• •Welcome to Kartma. Where every piece of art is a promise. A promise to an artist, a promise to a cause, a promise of a better world. 100% of profits are dedicated to social impact. Discover art with a soul.
• •You don't just see this art. You feel it. And when you buy it, someone else feels its impact, too. Kartma by Philarthropic connects you with stunning works from global artists, with all profits funding social initiatives. Find your piece, fund a cause.
• •We believe business should be a catalyst for good. Philarthropic was founded to merge the worlds of art and social impact. Kartma is our invitation to you. Join us in transforming gallery walls and communities, one print at a time. #ArtWithACause
• •Subject: This art just helped build a future. Hi [Name], because of you, art is more than an object—it's an action. This month, your support for artists like [Artist Name] has contributed directly to [Name of Initiative, e.g., 'art therapy sessions for at-risk youth']. See the impact you're making and explore our new arrivals.