Brand Tone

Sophisticated & Elegant, Innovative & Forward-Thinking, Iconic & Heritage-Rich, Inspirational & Aspirational, Confident & Authoritative, Conscious & Responsible

Brand Values

• •Design Excellence
• •Innovation
• •Italian Heritage
• •Quality
• •Creativity & Color
• •Sustainability
• •Functionality

Best Practices

• •Embrace Elegant Simplicity: Use clear, concise language that is sophisticated but not overly academic or exclusive. Let the design speak.
• •Highlight Innovation and Heritage: Consistently weave in narratives about Kartell's pioneering spirit, material research, and its rich design history. Use terms like iconic, revolutionary, timeless, and innovative.
• •Speak with Visual Language: Even in text, evoke the sensory experience of Kartell products – their colors, transparency, texture, and form. Use descriptive and evocative adjectives.
• •Maintain an Authoritative yet Inspirational Voice: Position Kartell as a leader in design, sharing insights and inspirations confidently, while inviting the audience to imagine how these pieces can elevate their own spaces.
• •Integrate Sustainability Authentically: When discussing eco-friendly initiatives or materials, do so with genuine commitment and transparency, aligning it with the brand's values of quality and innovation. Avoid greenwashing by being specific.

Social Perception

Prestigious & Desirable, Innovative & Modern, Timeless & Iconic, High-Quality, Accessible Luxury

Copy Examples

• •Illuminate your space with purpose. The A.I. Light, born from creative intelligence and recycled materials, embodies Kartell's vision for a beautifully sustainable future. Discover innovation, sculpted by Starck.
• •For over 70 years, Kartell has transformed plastic into poetry, creating icons of Italian design. We don't just furnish spaces; we inspire a lifestyle where innovation meets timeless elegance. This is Kartell.
• •Design that loves the planet. Our commitment to sustainability is woven into every new creation, utilizing advanced recycled and bio-derived materials to craft the Kartell icons of tomorrow, responsibly.
• •Experience the art of Italian design. Visit our Stockholm presence to explore Kartell's latest innovations and timeless classics. Let our vibrant collections inspire your vision.
• •Pop of personality. The iconic Componibili, a testament to playful design and versatile function. How does Kartell color your world? #Kartell #Componibili #ItalianDesign #IconicDesign #HomeDecor