Brand Tone

Sophisticated & Elegant, Innovative & Modern, Quality-Conscious & Authoritative, Aspirational & Creative, Environmentally Aware

Brand Values

• •Design Excellence
• •Innovation
• •Quality
• •Italian Heritage
• •Sustainability
• •Culture & History

Best Practices

• •Emphasize Heritage and Innovation: Always weave in Kartell's rich Italian design history alongside its commitment to material and technological innovation.
• •Use Sophisticated and Evocative Language: Employ a vocabulary that reflects elegance, quality, and the artistic nature of the designs. Words like "iconic," "timeless," "visionary," "crafted," and "sculptural" can be effective.
• •Highlight Designer Collaborations: Mentioning the renowned designers Kartell works with reinforces the brand's prestige and creative authority.
• •Integrate Sustainability Naturally: Talk about "Kartell loves the planet" and sustainable materials as an intrinsic part of the brand's evolution and commitment to quality, not just a trend.
• •Maintain Visual and Verbal Consistency: Ensure that the tone of the copy aligns with the high-quality, polished imagery used in marketing materials and on social media. The message should feel premium and design-led.

Social Perception

Kartell is generally perceived as a high-end, iconic design brand. Its products are seen as statement pieces that combine aesthetics with functionality. There's an appreciation for its history and the designers it collaborates with.

Copy Examples

• •Headline: Kartell: Where Italian Innovation Meets Timeless Design. Body: For over 70 years, Kartell has transformed spaces with iconic, quality-crafted furniture. Discover pieces that tell a story of creativity and sustainable excellence. #KartellMexico #ItalianDesign #SustainableLuxury
• •Headline: The Future of Design is Green. And Beautiful. Body: Explore Kartell's "Kartell loves the planet" collection. Iconic designs, now reimagined with innovative recycled and bio-materials. Style that speaks volumes, consciously. #KartellPlanet #EcoDesign #MadeInItaly
• •Headline: More Than Furniture. It's a Kartell. Body: From the visionary minds of Starck to the timeless elegance of Castelli Ferrieri, own a piece of design history. Elevate your everyday with Kartell®️ México. #IconicDesign #KartellIcons #ModernHome
• •Headline: Innovate Your Space. Body: Kartell's cutting-edge technology and avant-garde materials bring you furniture that's as functional as it is striking. Experience the art of Italian manufacturing. #KartellInnovation #DesignTech #LuxuryInteriors
• •Headline: Crafting Tomorrow's Classics, Responsibly. Body: Our commitment to quality now extends to the planet. Discover Kartell pieces made with passion, designed for longevity, and crafted with sustainable materials. #KartellQuality #SustainableFuture #DesignLegacy