Brand Tone

Enigmatic, aspirational, edgy, unapologetic, artistic, and curated. It's confident, slightly detached, and relies heavily on visual storytelling, akin to an art project.

Brand Values

• •Exclusivity and Scarcity
• •Authenticity and Subculture
• •Artistic Expression and Individuality
• •Quality and Detail

Best Practices

• •Less is More: Keep copy minimal, direct, and confident. Use short, declarative sentences. Let the visuals do most of the talking and use text to add a layer of mystique or a call to action.
• •Maintain Visual Cohesion: Ensure all photography, videography, and graphic design adhere to the established dark, cinematic, and edgy aesthetic. The tone is inseparable from the visuals.
• •Use Thematic Hashtags: Continue to build on core themes like "#HOODMANNERS." Use hashtags to reinforce brand values and create a sense of an exclusive language or code that the community understands.
• •Embrace Exclusivity in Language: Use words and phrases that imply scarcity and a members-only feel, such as "Limited," "The Vault," "No Restocks," and "For the initiated."
• •Stay True to the Persona: Avoid overly friendly, sales-y, or mainstream language. The brand is an arbiter of cool, not a crowd-pleaser. Every piece of communication should reinforce the aspirational, enigmatic, and unapologetic persona.

Social Perception

Perceived as a niche brand with a strong, cult-like following. It's seen as cool, trend-setting, and a source of inspiration, yet also intriguing and somewhat inaccessible, maintaining its exclusive appeal.

Copy Examples

• •The city is yours. Navigate it accordingly. The NIGHT-RUN jacket. Available now.
• •Not for everyone. Made for you. #KarsaVault #Rouge
• •#HOODMANNERS: The code is understood, not explained.
• •More than an item, it's a statement. Crafted for the discerning. The DESIREE silhouette is built from premium materials for a distinct structure and feel. Limited run. No restocks.
• •Access Granted. The Vault is open. For a limited time. [Shop Now]