Tono de Marca

Dual: Helpful, Aspirational, and Health-Conscious for B2C (Karr Store); Professional, Expert, and Solution-Oriented for B2B (Karr Group).

Valores de Marca

• •Ergonomics and Well-being
• •Functionality and Modern Design
• •Quality and Durability
• •Family-Focused Solutions
• •Customer Trust

Mejores Prácticas

• •Create a Unified Style Guide: Develop a document that defines the brand's voice, tone, and terminology for both B2C (Karr Store) and B2B (Karr Group) segments. Specify approved terms (e.g., "height-adjustable desk" vs. "sit-stand desk") and the emotional language to use for each audience.
• •Segment Messaging by Platform: Tailor the copy to the platform's audience. Keep Instagram and Facebook focused on the end-user's lifestyle, health, and family benefits. Use LinkedIn for professional, solution-driven content that speaks to business needs like productivity and employee retention.
• •Focus on "Why," Not Just "What": Instead of only listing product features like "dual motors," translate them into tangible benefits. For example, "Dual motors provide a smooth, quiet transition so you can change posture without disrupting your focus." This connects the product directly to the user's experience.
• •Incorporate Customer Language: Use positive language from customer reviews in marketing copy. Phrases like "parasını hakeden firma" (a company that earns its money) and "beklentilerimin üzerinde" (beyond my expectations) can be adapted to build social proof and resonate with new buyers.
• •Align Customer Service Communication with Brand Tone: Ensure that all communication channels, from email support to WhatsApp chats and complaint responses on platforms like Şikayetvar, reflect the brand's helpful and solution-oriented tone. Training the support team to be consistently polite, empathetic, and effective can bridge the gap between the brand's promise and the actual customer experience.

Percepción Social

Karr Store is perceived as a provider of modern, desirable, and functional ergonomic furniture. Customers are drawn to the product designs and features. However, the brand's reputation is impacted by inconsistencies in customer service and fulfillment. While some customers have excellent experiences and praise the support team, others face significant frustration with returns and communication. The brand is seen as having high-quality products, but its operational execution can sometimes fail to meet expectations, creating a gap between the brand promise and the actual customer experience.

Ejemplos de Copy

• •Support their biggest dreams with the best posture. The Sakura Adjustable Children's Desk grows with them, ensuring a healthy and comfortable space for homework, art, and everything in between. Build a foundation for healthy habits today. #HealthyKids #ErgonomicKids #KarrStore
• •Transform Your Workflow: The O-Flex Duo Electric Adjustable Desk. Don't let your workspace limit your potential. With the O-Flex Duo's dual motors, transition from sitting to standing in seconds. Save up to four preferred heights for seamless adjustments throughout your day. Engineered for stability and designed for the modern professional, it’s not just a desk—it’s an investment in your health and productivity.
• •Your back deserves better than the kitchen table. Upgrade your home office with the Lizbon Ergonomic Chair and feel the difference all-day comfort makes. With adjustable lumbar support and a breathable mesh back, your 9-to-5 has never felt so good. Shop now for a healthier workday.
• •Empowering the future of work. Karr Group partnered with [Client Company Name] to create a dynamic and ergonomic office environment designed for collaboration and employee well-being. Our O-Flex desks and Lizbon chairs provide the flexibility and support modern teams need to thrive. Ready to elevate your workspace? Contact us for a project consultation. #OfficeDesign #B2BSolutions #Ergonomics #CorporateWellness
• •Design Your Day. Elevate Your Well-being. Discover Ergonomic Furniture by Karr.