Brand Tone

Sophisticated, vibrant, and exclusive, conveying a sense of luxury and modernity while remaining energetic, aspirational, and welcoming.

Brand Values

• •Sophisticated Socialization
• •Quality and Craftsmanship
• •Curated Experiences
• •Modern Elegance

Best Practices

• •Use Elevated and Evocative Language: Employ words like "curated," "sophisticated," "vibrant," and "exclusive" to reinforce the brand's upscale identity. Focus on describing the experience and atmosphere, not just the products.
• •Maintain a Balance of Exclusivity and Warmth: While the tone is high-end, it should remain inviting. Use phrases like "welcome," "unwind," and "join us" to make patrons feel like they are part of a special community.
• •Highlight the "Why" Behind the Product: When promoting a cocktail or dish, explain its inspiration—whether it’s inspired by Vancouver's landscape or classic mixology with a twist. This adds a layer of craftsmanship and storytelling.
• •Be Consistent Across All Platforms: The sophisticated and vibrant tone should be present everywhere, from the website's main headings to the captions on Instagram posts and the responses to customer reviews.
• •Showcase Your Audience: Feature user-generated content (with permission) from socialites, professionals, and influencers who frequent the lounge. This organically reinforces the brand’s image as a hub for a desirable clientele.

Social Perception

Perceived as a chic and lively retreat with a vibrant atmosphere and solid vibes, enhanced by its location in the Paradox Hotel. It is seen as a reliable spot for quality food, drinks, and a sophisticated social environment, with excellent service.

Copy Examples

• •Your Post-Work Upgrade. Leave the boardroom behind and step into a new era of socializing. The energy of downtown, the city's finest cocktails, and a space designed for connection await. This is where the work day ends and the evening begins. #KarmaLounge #VancouverNightlife #CocktailHour
• •Uncork Your Midweek. Why wait for the weekend? Our Wine Wednesdays are a celebration of the world's most iconic vineyards and the flourishing Canadian wine industry. Join us to discover a new favourite or savor a classic. Reserve your table for an evening of sophisticated sips. [Link to Reservations]
• •Host Your Next Event in Style. Redefine your corporate gatherings at Karma Lounge. Our modern, high-energy venue provides the perfect backdrop for networking, celebrations, and professional events. With a menu of West Coast-inspired plates and world-class service, we create an atmosphere of effortless sophistication. Contact our events team to learn more.
• •Karma Lounge Vancouver | Upscale Lounge & Cocktails. The premier destination for professionals and socialites. Network, dine, and unwind in a vibrant, modern atmosphere. Book your reservation tonight.
• •A Taste of the West Coast, Reimagined. This season, our chefs have crafted a menu that celebrates the best of local and sustainable ingredients. From lavish desserts made in-house to savory share plates, every dish is a testament to our 'from scratch' philosophy. Experience the new taste of Karma. Book your table now.