Tono de Marca

passionate, fan-centric, and personal

Valores de Marca

• •Community and Fandom
• •Personal Expression and Identity
• •Authenticity and Handcrafted Quality
• •Family and Resilience

Mejores Prácticas

• •Lead with Fandom Passion: Always frame copy from the perspective of a true fan. Use insider references, character names, and quotes that resonate with the target audience to show you're part of the community.
• •Incorporate the "Why": Weave the brand's origin story and values into the copy where appropriate (e.g., "handmade with love," "family-run"). This builds a personal connection beyond the product itself.
• •Use Community-Building Language: Encourage interaction by asking questions in captions ("Who is your favorite character?"). Use inclusive words like "we," "our," and "fellow fans" to create a sense of belonging.
• •Stay Visually Consistent: Ensure that product photography and social media graphics match the brand's aesthetic—whether it's cozy and "bookish" or dark and inspired by a specific fandom.
• •Highlight the "Small Business" Angle: Remind customers that they are supporting a woman-owned, independent creator. This is a powerful value proposition for many consumers and reinforces the brand's authentic, handcrafted identity.

Percepción Social

The brand is perceived as a dedicated small business catering to specific and passionate niche markets. The engagement on TikTok, with videos showing new designs and the owner participating in book-related trends, fosters a sense of community. Customers are likely to see KLD as a go-to shop for merchandise that reflects their specific interests in books and TV shows, created by someone who is a genuine fan herself. The "woman-owned small business" tag is used in marketing, appealing to consumers who wish to support independent creators.

Ejemplos de Copy

• •Just dropped! 📚 For those days when you'd rather be lost between the pages. Our latest design is for the readers who live a thousand lives. Made with love, for the bookworms. Tap to shop and wear your story! #BookishMerch #BookwormLife #KarmaLiesDesigns #WearYourStory #Booktok
• •New TVD tumbler just dropped and it’s giving us all the Damon and Stefan feels. Who’s team are you on? Let me know in the comments! 👇 #vampirediaries #damonsalvatore #mysticfalls #smallbusiness #fandommerch
• •Your Fandom Era Custom Sweatshirt: Enter your main character era. Whether you're a wizard, a vampire, or a hero from your favorite book, this custom sweatshirt is for you. Made from ultra-soft cotton and printed by hand in our Texas studio, it’s the perfect way to show off the fandom that defines you. Just add your custom text and get ready to represent!
• •The Upside Down Is Calling. Are you still thinking about that last season? So are we. Gear up with our exclusive collection of Stranger Things inspired tees, hoodies, and tumblers. Perfect for your next binge-watch or convention. Shop now and support a small, woman-owned business! #strangerthings #fandom #smallbusiness
• •Find the Perfect Gift for the Fan in Your Life! The holidays are coming, and we've got the perfect gifts for every book lover and TV show fanatic on your list. From cozy "Bookish" hoodies to tumblers that are perfect for a night in with your favorite show, find something unique that they'll treasure. Plus, every purchase supports a family-run small business. Thank you for being part of our story this year.