Brand Tone

Elegant, Stylish, Practical, Functional, Empowering, Confident, Accessible, Value-Oriented, Friendly, Informative

Brand Values

• •Quality Craftsmanship
• •Functionality & Practicality
• •Style & Modern Aesthetics
• •Accessibility & Value
• •Empowerment
• •Thoughtful Design
• •Use of Vegan Leather

Best Practices

• •Develop a Brand Voice Guide: Document the defined tone (Elegant, Practical, Empowering, Accessible, Friendly, Informative), key messaging points, "do's and don'ts" for language, and target audience personas. Share this with anyone creating content.
• •Prioritize "Style Meets Function": Ensure all copy, whether for product descriptions, social media, or ads, highlights both the aesthetic appeal and the practical benefits (e.g., "Chic RFID wallet that protects your essentials" rather than just "RFID wallet").
• •Emphasize Empowerment and Confidence: Use active, positive language that speaks to the modern woman's capabilities and how Karla Hanson products support her lifestyle (e.g., "Step out confidently," "Designed for your dynamic life").
• •Be Consistent with Value Proposition: Continuously reinforce the "affordable luxury" or "great value" aspect without sounding cheap. Focus on the quality and design received for the price.
• •Visual-Textual Harmony: Ensure the tone of the copy aligns with the visual style. For instance, elegant and stylish visuals on Instagram should be paired with equally sophisticated (yet accessible) captions. Maintain consistency across all platforms.

Social Perception

Positive: Customers generally perceive Karla Hanson products as stylish, well-made, and good value for money. The bags are seen as practical for work, travel, and everyday use. Appreciation for Specific Features: RFID blocking is a recognized and valued feature. The functionality and organizational aspects of the bags are often praised. Material Expectation: While vegan leather is a stated brand feature, some customers still express a preference or expectation for real leather, especially given the "designer-quality" positioning. Trusted for Gifting: Wallets, in particular, are mentioned as good gift items due to their craftsmanship and presentation. Wide Availability: The presence on major retail sites like Target and Amazon makes the brand accessible to a broad audience.

Copy Examples

• •Headline: Conquer Your Day in Style. Body: The Karla Hanson Collection: Where thoughtful design meets everyday elegance. Our vegan leather bags are crafted for the modern woman on the move—stylish, secure, and always ready for what’s next. Discover affordable luxury that keeps up with you.
• •Headline: Effortless Organization, Elevated Style. Body: Tired of sacrificing style for function? Karla Hanson handbags seamlessly blend chic aesthetics with smart features like RFID protection and intuitive compartments. Carry confidence, carry Karla Hanson. Shop now for 15% off your first order!
• •Headline: Your Perfect Plus One. Body: From boardroom meetings to weekend brunches, our versatile bags are designed to be your go-to companion. Experience the Karla Hanson difference: premium vegan materials, on-trend designs, and a place for everything. Because you deserve a bag that works as hard as you do.
• •Headline: Smart. Stylish. Secure. That’s Karla Hanson. Body: Why choose between fashion and peace of mind? Our latest collection features RFID-blocking technology wrapped in stunning, contemporary designs. It’s not just a handbag; it’s your everyday armor. Explore the new arrivals.
• •Headline: Accessible Elegance for Every Woman. Body: At Karla Hanson, we believe beautiful, high-quality handbags shouldn't break the bank. We're committed to bringing you trend-forward, functional designs at a price you'll love. Elevate your accessory game without compromising on value.