Brand Tone

Creative and Artistic, Passionate and Enthusiastic, Inclusive and Empowering, Innovative and High-Quality, Community-focused and Engaging, Playful and Magical

Brand Values

• •Innovation
• •Quality
• •Cruelty-Free & Vegan
• •Inclusivity
• •Creativity and Self-Expression
• •Customer-Centricity
• •Handmade

Best Practices

• •Embrace Evocative Language: Use vivid, descriptive words that capture the magical, transformative, and artistic nature of the products (e.g., "dazzling," "ethereal," "mesmerizing," "chameleon-like," "radiant").
• •Highlight Innovation and Quality: Emphasize what makes the products unique – the multichrome shifts, the Fix Potion's versatility, the handmade aspect, and the high pigmentation and longevity.
• •Foster a Sense of Community and Inclusivity: Address the audience as fellow beauty lovers and artists. Use welcoming and empowering language that celebrates individuality and self-expression.
• •Maintain Enthusiasm and Passion: Let Karla Powell's genuine love for makeup shine through in the copy. Write with energy and excitement about the possibilities the products offer.
• •Be Authentic and Transparent: While being playful and creative, ensure claims are accurate and clearly communicate brand values like being cruelty-free and vegan. If addressing any issues or sharing behind-the-scenes information, do so honestly.

Social Perception

Positive, Innovative Leader, Artistic and Expressive, High-Quality Indie Brand, Engaged with Community

Copy Examples

• •Headline: Unleash Your Inner Chameleon. Body: Dive into a spectrum of shifting shades with Karla Cosmetics. Our multichrome pigments are more than makeup; they're an invitation to transform. Dare to be dazzling.
• •Headline: Artistry in Every Pot. Body: Handcrafted with passion, our vegan and cruelty-free formulas deliver unparalleled pigment and innovation. Create looks that speak volumes, without saying a word. Your masterpiece awaits.
• •Headline: Don't Just Follow Trends. Set Them. Body: From our game-changing Fix Potion to the most mesmerizing opal eyeshadows, Karla Cosmetics empowers you to push boundaries. Express your unique vision. Shine on.
• •Headline: Join the Sparkle Revolution! Body: Become part of the Karla Cosmetics family – a vibrant community where creativity knows no bounds and every shade tells a story. Get inspired, share your magic, and let your true colors radiate.
• •Headline: Magic, Bottled. (Or Potted!) Body: Experience the ethereal glow and unbelievable color shifts of our cult-favorite eyeshadows. One swipe is all it takes to believe in makeup magic. Long-lasting, vibrant, and uniquely you.