Brand Tone

Nurturing and Authentic

Brand Values

• •Natural Purity
• •Heritage and Tradition
• •Handcrafted Quality
• •Effectiveness and Wellness
• •Community and Inspiration

Best Practices

• •Lead with the 'Why': Always connect the product back to its natural origins and the brand's core values. Start with the story of shea, tradition, and purity before diving into product features.
• •Use Sensory and Nurturing Language: Employ words like "nourish," "embrace," "heal," "pamper," "rejuvenate," and "silky" to evoke the feeling of the products. Describe the scents and textures to create a sensory experience.
• •Emphasize "Handmade" and "Natural": Consistently use terms like "handmade with passion," "100% natural goodness," and "free from artificial ingredients" to reinforce the brand's commitment to quality and purity.
• •Incorporate the Founders' Voice: Use quotes and philosophies from the founders, such as "Every home should have a pot of Shea," to maintain an authentic and personal connection with the audience.
• •Tell the Story of Shea: Regularly educate the audience about the Karité tree, its origins in the African Shea belt, and its cultural importance. This storytelling reinforces the brand's authenticity and distinguishes it from competitors.

Social Perception

The public perception of Karitree is overwhelmingly positive. Customers perceive the brand as a provider of high-quality, effective, and trustworthy skincare. They often mention the pleasant scents, the silky and hydrated feel of their skin after use, and the products' effectiveness on dry skin conditions. There's a clear appreciation for the natural ingredients, with some customers who typically have allergic reactions to other products finding relief with Karitree. The brand is seen as reliable and its products as a form of self-care and healing.

Copy Examples

• •Feed your skin, honor tradition. Our Mooka Rich Shea Butter is more than a moisturizer; it's a centuries-old ritual of wellness, handcrafted with passion and pure essential oils. Feel the difference of nature's finest embrace.
• •Discover the Karitree difference. 100% natural, handmade shea-based essentials that nurture your skin and honor the 'Tree of Life'. No artificial ingredients, just pure, potent goodness.
• •Tired of products that promise but don't deliver? Our customers, who once struggled with dry, sensitive skin, have found their solution. Experience the healing, pampering power of pure African Shea.
• •Our Jeeri Invigorating Body Oil is a tribute to the earth's vitality. Combining the deep nourishment of Shea Oil with the zesty essence of Lemongrass and Grapeseed Oil, this handmade blend awakens your senses and leaves your skin feeling supple and rejuvenated.
• •Karitree was born from a love for Shea and a deep respect for the African communities who have cherished its benefits for generations. We believe every home deserves a pot of this natural wonder, and we are honored to share its story with you, one handmade product at a time.