Brand Tone

Authentic & Traditional, Quality-Focused, Customer-Centric & Friendly, Enthusiastic & Innovative

Brand Values

• •Authenticity: Delivering genuine Mexican flavors and culinary traditions.
• •Quality: Commitment to high-quality ingredients and manufacturing standards.
• •Customer Satisfaction: Striving to provide products that customers love and enjoy.
• •Innovation: Continuously developing new and improved products to meet consumer tastes.
• •Heritage & Experience: Valuing their long history in food manufacturing through their parent company, Joy Products.
• •Accessibility: Making their popular restaurant-quality products available to a wider retail audience.
• •Social Responsibility: Working with farmers for raw materials, supporting the rural population, making donations to non-profits, and hiring disadvantaged individuals.

Best Practices

• •Emphasize Authenticity and Heritage: Regularly weave in mentions of their long history (via Joy Products) and commitment to genuine Mexican recipes and flavors.
• •Highlight Quality Ingredients and Processes: Consistently mention the use of quality ingredients like pure corn, gluten-free options, and their established manufacturing expertise.
• •Maintain an Enthusiastic and Passionate Voice: Use vibrant language that conveys excitement about their products and the joy of sharing good food. Phrases like "Can't Keep Calm!" or "Signature Handcrafted" work well.
• •Focus on the Customer Experience: Frame product benefits around enjoyment, convenience (e.g., "perfect party snack," "quick party snack"), and creating memorable moments.
• •Encourage Engagement and Sharing: Prompt customers to share their Rokitos experiences, recipes, and how they enjoy the products, fostering a sense of community. Use calls to action that invite interaction.

Social Perception

Positive: Customers generally perceive Rokitos products favorably, highlighting good taste, quality, and authenticity. They are seen as a reliable brand for Mexican snacks. Trusted Supplier: Within the B2B sector (hotels, restaurants), they are viewed as a key vendor known for consistent quality and competitive pricing. Go-To for Mexican Snacks: Rokitos is recognized as a one-stop shop for Mexican food ingredients like nachos, tacos, and dips. Innovative & Expanding: The launch of the Rokitos retail brand is seen as a positive step to bring their established Mexican food expertise to modern consumers.

Copy Examples

• •Headline: Taste the Tradition. Experience Real Mexican Flavor with Rokitos. Body: For over 40 years, our family has perfected the art of authentic Mexican cuisine. Now, Rokitos brings that passion and quality straight from our kitchen to yours. Dive into the crunch!
• •Headline: Your Fiesta Starts Here! Rokitos: Quality You Can Taste. Body: Planning a party or a cozy night in? Make it a Rokitos night! Our handcrafted nacho crisps, made with pure corn and bursting with flavor, are the perfect acompanyment for any occasion. Gluten-free, always delicious.
• •Headline: From Our Kitchen to Yours – The Authentic Mexican Goodness of Rokitos! Body: You asked, we listened! The same signature Rokitos nachos loved by top chefs are now ready for your home. Get ready for an air-light crunch and flavors that transport you to Mexico.
• •Headline: Don't Just Snack, Experience Rokitos! Body: Elevate your snacking game. Rokitos offers a world of authentic Mexican flavors, from perfectly crispy nacho chips to delicious salsas and taco shells. What will you create tonight?
• •Headline: The Secret's Out! Rokitos: Bringing Decades of Mexican Culinary Excellence to Your Table. Body: Crafted with passion and the finest ingredients, Rokitos is more than just a snack – it’s an experience. Discover the taste that has made us a trusted name in Mexican food.