Brand Tone

Artistic, Poetic, and Personal. The brand's voice is consistently calm, sophisticated, and deeply connected to the artistic process, using evocative and poetic language. It feels professional yet warm and inviting, directly from the artist.

Brand Values

• •Artistic Integrity
• •Quality and Craftsmanship
• •Connection to Nature
• •Swedish Heritage & Local Production
• •Timelessness

Best Practices

• •Always Use a Poetic and Evocative Voice
• •Highlight the Artist's Hand
• •Emphasize "Made in Sweden"
• •Maintain a Cohesive Visual Identity
• •Bridge the Digital and Physical

Social Perception

Karin J Studio is perceived as a High-End, Authentic Artisan Brand. It is seen as a premium, respected name in Swedish design, a personal project of a talented artist. The connection to a physical farm and studio adds authenticity, making it feel grounded and accessible, a source of genuine art.

Copy Examples

• •Capturing the quiet poetry of a fleeting moment. Our 'Helhet' textile art piece brings the imperfect beauty of the garden indoors, printed on soft linen by artisans in Borås. Each detail, from the gentle fold of a petal to the subtle play of light, is a reminder to find stillness in the everyday. A piece of timeless art for your home.
• •Transform your space with art that tells a story. Inspired by the Dutch masters, yet captured through a modern lens, Karin J Studio’s floral still lifes are more than just decoration—they are an invitation to pause and reflect. Discover our collection of fine art prints and interior pieces, all crafted with care in Sweden. Explore the full gallery.
• •Subject: From Our Studio to Your Home: Introducing the Autumn Collection This season, we found inspiration in the rich, deep tones of the late harvest. Each new photographic work captures the wild, untamed beauty of nature as it prepares for rest. Discover new art prints, trays, and cushions that carry the soulful, magical feeling of our corner of Östergötland. Crafted to last, designed to be cherished. See what's new.
• •Art for the Soulful Home. At Karin J Studio, we capture the magical stillness of nature in timeless photographic art. Each piece is a story, created with passion and produced by skilled Swedish craftspeople. Find the feeling that speaks to you.
• •Welcome to the farm this weekend! The studio doors are open, and we’re celebrating the season with a special market. Come experience the art in person—feel the texture of the textiles, see the true depth of color in the prints, and let Karin help you find the perfect piece for your home. We can’t wait to see you.