Tono de Marca

Inspiring and Evocative, Personal and Approachable, Passionate and Serene, Professional and Quality-Conscious

Valores de Marca

• •Connection with Nature
• •Emotional Well-being
• •Authenticity and Personal Expression
• •Quality Craftsmanship
• •Client Collaboration (for commissions)

Mejores Prácticas

• •Embrace Nature-Inspired Language: Consistently use words and phrases that evoke the feelings, sights, and sounds of nature (e.g., "serenity," "vibrant," "whispering woods," "sun-dappled," "grounding").
• •Maintain a Personal, Yet Professional Voice: Share personal inspirations and connect on a human level ("I love...", "My aim is...") while ensuring descriptions of art and services remain clear, professional, and highlight quality.
• •Focus on Emotional Benefits: Highlight how the art makes the viewer *feel* – calm, joyful, inspired, connected – rather than just describing the visual elements.
• •Be Authentic in Storytelling: Share genuine stories about the inspiration behind pieces or the process of creation. This builds trust and resonates with the value of authentic expression.
• •Ensure Visual and Textual Harmony: The tone of the copy should always align with the visual style of the artwork and the overall aesthetic of the website and social media, creating a cohesive brand experience.

Percepción Social

Appreciation for Beauty and Serenity, High-Quality Art, Personal Connection, Inspiring Artist

Ejemplos de Copy

• •Headline for a new collection: "Step Into Serenity: Discover Karin Frenay's latest collection, where every brushstroke is an invitation to pause and find peace in nature's embrace."
• •Instagram Post: "Lost in the vibrant dance of petals and light. 🌸 My new piece, 'Garden Dream Awakening,' seeks to bring the invigorating cheerfulness of a blooming garden right into your home. Let art be your daily dose of joy. #KarinFrenayArt #NatureInspired #ArtThatHeals #AbstractFloral"
• •Product Description (for a woodland painting): "Feel the ancient calm of the forest. This original painting, 'Woodland Whisper,' captures the grounding power of trees and the soulful serenity found in the heart of nature. Painted with high-pigmentation acrylics on museum-quality canvas, it’s designed to bring lasting tranquility and a touch of the wild to your space."
• •Email Newsletter Excerpt (announcing commissions opening): "Have a cherished landscape or a garden memory you wish to hold onto forever? I'm opening a limited number of commission slots to personally craft an artwork that tells *your* story, infused with the healing essence of nature. Let's create something deeply personal together."
• •About Page Snippet: "More than just paintings, my art is a dialogue with nature—a journey to rediscover its profound beauty and ability to inspire. Each piece is a heartfelt interpretation, designed to bring the outside in and uplift your spirit."