Brand Tone

Educational & Informative, Empowering & Encouraging, Supportive & Accessible, Scientific yet Gentle, Passionate & Authentic

Brand Values

• •Natural Beauty & Wellness
• •Holistic Approach
• •Self-Empowerment & Confidence
• •Knowledge Sharing & Education
• •Accessibility & Affordability
• •Resilience & Perseverance

Best Practices

• •Educate, Don't Just Sell: Always aim to provide value by explaining the 'how' and 'why' behind the techniques. Use anatomical or physiological insights (simplified for a general audience) to build credibility and trust.
• •Emphasize Natural & Gentle: Consistently highlight that the methods are non-invasive, safe, and work in harmony with the body's natural processes. Avoid overly aggressive or quick-fix language.
• •Use Empowering & Positive Language: Frame the copy to inspire action and build confidence. Focus on the benefits of feeling good, gaining control, and the positive transformations possible.
• •Maintain an Accessible & Supportive Voice: Write as if you are a knowledgeable and caring guide. Keep the language clear, encouraging, and easy to understand, avoiding overly technical jargon where possible, or explaining it simply.
• •Show, Don't Just Tell (with testimonials/science): Incorporate user results (with permission) or reference the scientific basis of the exercises to reinforce effectiveness and build trust, just as Karina does by sharing before/afters and explaining the science.

Social Perception

Effective & Knowledgeable, Trustworthy, Supportive & Generous, Inspiring, Community Builder

Copy Examples

• •Headline: Unlock Your Natural Radiance: Simple Posture & Face Exercises for a More Confident You. Body: Tired of puffiness and tension? Discover how just minutes a day can transform your face and uplift your spirit. Our science-backed 'Super Face' marathon, designed by Master of Sports Karina Na More, guides you through gentle yet powerful techniques to improve lymphatic drainage, redefine your jawline, and restore your youthful glow – no needles, no filters, just your own natural beauty, awakened. Join thousands who are already feeling the difference!
• •Headline: The Secret to a Youthful Neck & Defined Jaw? It Starts With Your Posture. Body: Did you know that neck tension and poor posture can contribute to a 'crepey' neck, double chin, and sagging skin? Karina Na More's proven system addresses the root cause. Learn simple, daily exercises that release tension, realign your posture, and promote vital circulation for a visibly rejuvenated and sculpted look. Take control of your beauty, naturally and effectively.
• •Headline: Feel the Flow: Banish Morning Puffiness in 3 Minutes (From Your Bed!). Body: Wake up feeling and looking refreshed! Karina Na More shares her simple lymphatic drainage routine to gently activate your body's natural cleansing processes. Reduce swelling, boost circulation, and start your day with a lighter, brighter you. It's amazing what your body can do with a little expert guidance. Try this free technique today!
• •Headline: Beyond Creams & Fillers: The Power of Your Own Muscles. Body: Karina Na More, expert in physical conditioning, believes in the incredible power within you. Her 'Face Marathon' isn't just about exercises; it's about re-educating your facial muscles and improving your body's foundational health for lasting, natural results. Say goodbye to temporary fixes and hello to sustainable radiance and confidence.
• •Headline: Join Karina Na More's Global Community: Transforming Faces, Naturally. Body: With over 1.5 million followers, the Karina Na More movement is empowering people worldwide to achieve their best look and feel through proven face and posture techniques. Access our supportive community, expert-led courses, and start your journey to a more confident, naturally beautiful you. What are you waiting for?