Brand Tone

Feminine, Sophisticated & Elegant, Effortlessly Chic & Contemporary, Inspired & Passionate, Quality-Focused

Brand Values

• •Femininity Celebration: Designing clothes that empower women and celebrate their individuality.
• •Quality & Craftsmanship: A commitment to meticulous care, high-quality materials, and detailed construction.
• •Timeless Elegance & Modernity: Creating pieces that are both classic and contemporary, offering versatility.
• •Versatility: Designs that can transition from day to night and suit various occasions.
• •Inspiration & Passion: Drawing inspiration from global travels, multiculturalism, and the evolving portrayal of women.
• •Customer Connection: Referring to the local team as "family" and valuing customer feedback.

Best Practices

• •Emphasize Feminine Elegance: Consistently use language that evokes sophistication, grace, and a celebration of femininity. Words like "elegant," "chic," "refined," "graceful," and "empowering" should be staples.
• •Highlight Quality and Craftsmanship: Regularly mention the attention to detail, quality of materials, and meticulous craftsmanship that goes into each garment. This reinforces the luxury aspect of the brand.
• •Speak to Versatility: Showcase how pieces can be styled for different occasions, transitioning from day to night or casual to formal, appealing to the modern woman's multifaceted lifestyle.
• •Infuse the Founder's Story and Inspiration: Subtly weave in elements of Karina Grimaldi's passion, her Argentine heritage, Miami inspiration, and global influences to add authenticity and a personal touch.
• •Maintain a Warm and Inspired Voice: While sophisticated, the tone should also feel approachable and passionate, reflecting a genuine love for fashion and a desire to make women feel beautiful and confident. Avoid overly technical or aloof language.

Social Perception

Karina Grimaldi is perceived as a luxury or high-end contemporary womenswear brand that offers stylish, well-made, and feminine clothing. Customers appreciate the unique designs, quality of fabrics, and the flattering fit of the garments. The brand is associated with a sophisticated, Miami-inspired aesthetic that is both modern and timeless. It's seen as a go-to for women seeking chic and versatile pieces for various occasions. The presence on platforms like Rent the Runway and Poshmark also suggests an aspiration towards broader accessibility while maintaining a high-end image.

Copy Examples

• •Headline: Embrace Your Essence. Discover Designs That Celebrate You. Body: At Karina Grimaldi, we believe in fashion that empowers. Each piece is thoughtfully crafted with a subtle approach to femininity and a focus on quality, designed to move with you, from sunlit days to enchanting evenings. Find your signature style.
• •Headline: Timeless Sophistication, Modern Allure. Body: Inspired by global journeys and the dynamic spirit of today's woman, our collections offer versatile elegance. Experience the meticulous craftsmanship and luxurious fabrics that define Karina Grimaldi – where classic meets contemporary.
• •Headline: The Art of Detail, The Heart of Design. Body: From the intricate stitching to the perfect drape, every Karina Grimaldi garment is a testament to our passion for quality. Discover pieces that feel as exquisite as they look, designed in Miami with love and a dedication to timeless style.
• •Headline: Effortless Chic for Every Moment. Body: Life is a beautiful tapestry of moments. Dress for every one of them with Karina Grimaldi. Our feminine, versatile designs are crafted to make you feel confident and effortlessly stylish, no matter the occasion. Explore the new collection.
• •Headline: Miami's Vibrancy, Woven into Every Thread. Body: Born from a vision in the heart of Miami, Karina Grimaldi captures the city's multicultural flair and contemporary sophistication. Each design reflects a passion for creating beautiful, high-quality pieces that women love to wear.