Brand Tone

Authoritative, Informative, Premium, Luxurious, Health-Conscious, Caring, Trustworthy, Transparent, Appreciative of Nature

Brand Values

• •Quality
• •Health & Wellness
• •Nature & Sustainability
• •Trust & Transparency
• •Heritage & Expertise

Best Practices

• •Emphasize Australian Heritage & Nature: Regularly reference the pristine Western Australian environment where the honey is sourced to reinforce its natural purity and premium quality.
• •Highlight the Unique Properties of Jarrah Honey: Focus on the TA (Total Activity) ratings and antibacterial benefits, clearly explaining what these mean to the consumer.
• •Showcase Customer Testimonials: Share positive reviews that highlight the taste, health benefits, and ethical sourcing to build trust and credibility.
• •Use High-Quality Visuals: Employ professional, appealing photos and videos that showcase the honey's texture, color, and the natural environment it comes from.
• •Promote Sustainability and Ethical Practices: Communicate the brand's commitment to sustainable beekeeping and environmental preservation.

Social Perception

Customers perceive Karibee as a provider of high-quality, potent, and delicious honey, particularly Jarrah honey. It's seen as a trustworthy brand due to its Australian origin, emphasis on natural processes, and certifications. The health benefits are a significant draw for many customers, who use it for general wellness and specific conditions. The brand is associated with a premium, somewhat gourmet product, reflected in the description of its taste and properties. There's an appreciation for the ethical sourcing and the brand's connection to the natural environment of Western Australia.

Copy Examples

• •Karibee honey is considered at Medical Grade Healing Honey which provides several health benefits.
• •Sourced from the nectar of Jarrah trees in Australia's pristine forests.
• •Our honey is backed by internationally recognized standards and certifications.
• •Since its inception in 1960 it has operated as a family business.
• •Centennial experience of beekeeping has resulted in the high quality of our honey.