Brand Tone

Direct and Unapologetic, Entrepreneurial and Driven, Engaging and Relatable, Sensual and Provocative, Supportive and Motivational

Brand Values

• •Financial Independence & Entrepreneurship
• •Authenticity & Transparency
• •Audience Connection & Community
• •Self-Empowerment & Bodily Autonomy
• •Versatility

Best Practices

• •Tailor the explicitness and tone based on the platform.
• •Reflect her directness and confidence.
• •Balance the Provocative with the Professional.
• •Maintain an Engaging, Community-Focused Voice
• •The underlying message of an empowered, entrepreneurial woman in control of her narrative should be consistent.

Social Perception

Controversial Figure, Successful Entrepreneur, Influencer & Content Creator, Object of Desire/Sexualization, Cultural Promoter, Target of Scrutiny & Misinformation

Copy Examples

• •Stop dreaming, start building. I turned my online presence into an empire, and I'm showing you the real steps. No fluff, just strategy. Ready to own your success? #KarenPaniagua #BossMoves #EntrepreneurLife
• •Tiburoncitos! 🦈 Thinking about my next big project and wanted your input! What do you want to see more of? Your support means the world! ❤️ #CommunityLove #KarenPaniaguaVibes #AskKaren
• •Unlock a side of me you won't see anywhere else. 😉 Exclusive content dropping tonight. You know where to find it. Link in bio. #KarenPaniagua #ExclusiveContent #SecretGarden
• •Life throws curveballs, but every challenge is a chance to grow stronger. Believe in yourself, chase your dreams, and don't let anyone dim your light. You've got this! ✨ #Motivation #KarenPaniaguaInspires #SelfBelief
• •From online sensation to sweet creations! 🍰✨ Indulge your cravings with Karen Paniagua Pastelería Fina. Quality ingredients, made with love. Order yours today! #KarenPaniaguaBakes #SweetTreats #PeruvianDelights