Brand Tone

Friendly, Passionate, and Community-Focused

Brand Values

• •Community
• •Passion
• •Inclusivity & Accessibility
• •Local Integration
• •Expertise

Best Practices

• •Always Speak as a Fellow Fan
• •Emphasize Community and Events
• •Use Inclusive and Encouraging Language
• •Leverage User-Generated Content and Hashtags
• •Maintain a Consistent Voice Across Platforms

Social Perception

KARDS Greifswald is perceived very positively as a vital addition to the local area, seen as a 'paradise for TCG players and fantasy fans' and a much-needed social hub. It is viewed as a friendly, owner-operated business that genuinely cares about its customers and the community it is building, with owners seen as friends and fellow players fostering strong customer loyalty.

Copy Examples

• •The woods are calling! ✨ The brand new MTG set, Bloomburrow, has officially arrived at KARDS. Get ready to assemble your team of adorable, yet fierce, animal warriors. Whether you're a seasoned Planeswalker or just starting your adventure, this set is a must-have. Grab your boosters in-store now and let's see what legendary creatures you pull! #KARDSGreifswald #MagicTheGathering #Bloomburrow #MTG #NewProduct #TCG #Greifswald #KARDS4Nerds
• •Ready your decks! Our next Yu-Gi-Oh! Tournament is this Saturday! It's time to duel, meet fellow players, and prove you're the true King of Games. We've got booster packs for top players and a friendly, welcoming atmosphere for everyone. Pre-registration is open now on our website secure your spot and let's make it a Saturday to remember! All skill levels are welcome. #YuGiOh #Tournament #KARDSGreifswald #GreifswaldEvents #TCGCommunity #Duelist
• •Your adventure begins here! We host beginner-friendly Pen & Paper nights every month. No experience needed just bring your imagination. We'll provide the dice, the guides, and the snacks. Come join our community! #DungeonsAndDragons #DnD #BeginnerFriendly #PenAndPaper #RPG #KARDSGreifswald #Greifswald
• •This is what it's all about. More than just a store, we're a community. Thanks to everyone who makes KARDS a place to connect, play, and share our passion. You're the heart of our adventure! #Community #KARDSFamily #Greifswald #ThankYou #GamerCommunity
• •Level up your collection! This weekend only, get a free dice set with any purchase over 50. It's our way of saying thank you for being part of the KARDS community. Shop online or visit us in-store! #SpecialOffer #DiceGoblin #KARDSGreifswald #Sale #TTRPG #TCG