Tono de Marca

Approachable, personal, and aspirational; friendly and welcoming, balancing the sophistication of a quality wine producer with the warmth of a family-run business.

Valores de Marca

• •Family
• •Memory and Connection
• •Quality and Value
• •Customer-Centricity
• •Innovation

Mejores Prácticas

• •Always lead with the "Why": Start with the emotional connection—the memory, the moment, the feeling. The "what" (the wine) is the vehicle for that experience. Their slogan "Our Wine, Your Memories" is a perfect example to build upon.
• •Use "we" and "our" to reinforce the family-run aspect: This simple language choice consistently reminds customers that they are buying from a real family, not a faceless corporation.
• •Keep the tone conversational and inclusive: Avoid overly technical wine jargon. Phrases like "easy drinking" and "value for money" are key to their accessible positioning.
• •Visually and textually connect the wine to an experience: Every post and product description should evoke a scene or a feeling—a family dinner, a sunset with friends, a quiet celebration.
• •Incorporate the Margaret River origin as a mark of quality: Regularly mentioning their location in this prestigious wine region substantiates their claims of quality and provides a clear point of difference.

Percepción Social

A genuine, family-owned Australian winery producing quality wines. Customers engage with the product itself, and the brand is successfully positioned as both a reliable producer from a prestigious wine region and an approachable brand that consumers can connect with on a personal level. They are seen as offering a complete Australian wine solution.

Ejemplos de Copy

• •From our family to yours, we're thrilled to introduce our 2024 Sauvignon Blanc! Crisp, refreshing, and full of the character of our Margaret River vineyard. Here's to the sunny afternoons and happy memories you'll make with it. #KarasekWines #OurWineYourMemories
• •Weekend plans: A) Cozy night in with a bottle of our Cabernet Sauvignon. B) Picnic in the park with our easy-drinking Moscato. Vote for your perfect pour! #FamilyRun #MargaretRiver
• •Today's moments are tomorrow's memories. We just provide the wine. Explore our family's collection from Margaret River. [Shop Now]
• •Life's too short for bad wine. That's why we pour our family's passion into every bottle. As a thank you for being part of our story, enjoy 15% off your next mixed case. Let's make some memories!
• •This elegant Shiraz is more than just a wine; it's an invitation. With notes of blackberry and a hint of spice, it’s the perfect partner for a hearty meal and even better company. Uncork a memory with Karasek Wines.