Brand Tone

Aspirational & Elegant, Comfort-Focused & Reassuring, Enthusiastic & Promotional (Social Media), Conscious & Responsible (Blog)

Brand Values

• •Style & Fashion
• •Comfort
• •Quality
• •Unique Design & Individuality
• •Sustainability & Ethical Practices
• •Customer Care/Problem Solving

Best Practices

• •Develop a Brand Voice Guide: Document the core elements of KaranMore’s tone (e.g., elegant, reassuring, aspirational, conscious) with examples of "do's and don'ts" for language. This ensures anyone writing copy understands the desired voice.
• •Prioritize "Comfort" and "Style" in Harmony: Consistently weave in how KaranMore shoes offer both aesthetic appeal and a genuinely comfortable experience. Avoid letting one overshadow the other. The phrase "stylish & comfortable" is already used and can be a good anchor.
• •Use Evocative and Sensory Language: Employ descriptive words that appeal to the senses and emotions, reflecting the "gentle spirit" and "luxurious feel" mentioned in the brand's own descriptions. For example, instead of just "nice shoes," use phrases like "crafted from supple leathers that mold to your every step."
• •Maintain Authenticity, Especially Regarding Sustainability: When discussing values like sustainability, ensure the language is genuine, transparent, and backed by clear actions or information, as initiated on the blog. Avoid vague claims and focus on specific efforts.
• •Adapt Tone Slightly for Different Platforms, but Keep Core Consistent: While social media might allow for slightly more casual and direct promotional language (e.g., using emojis, calls to action like "Shop Now!"), the underlying values of elegance, comfort, and quality should still be evident. The core message should not be diluted, even if the delivery is adapted.

Social Perception

Positive (from website reviews), Emerging Brand, Limited Independent Feedback

Copy Examples

• •KaranMore: Where Destiny Meets Design. Step into a world where every shoe is a promise of elegance and an embrace of comfort. Discover styles crafted not just for the eyes, but for the journey your feet will take. Feel the gentle spirit in every step.
• •Beyond Fashion, Beyond Comfort. It’s KaranMore. We believe true style whispers, it doesn’t shout. Our collection is thoughtfully curated for the woman who seeks unique charm and enduring quality. Experience footwear that feels as good as it looks, designed with both you and the planet in mind.
• •Your Daily Grace, Elevated. From busy mornings to serene evenings, find your perfect companion in KaranMore. Our shoes blend luxurious materials with an understanding of what your feet truly need. Walk confidently, live comfortably.
• •Discover the Art of Comfortable Elegance. At KaranMore, each pair is more than just a shoe; it's a piece of our passion for quality, unique design, and the graceful confidence that comes from true comfort. Find your tailor-made fit today.
• •Walk with Purpose, Style, and a Gentle Footprint. Embrace fashion that feels right, inside and out. KaranMore is committed to bringing you beautifully designed footwear alongside sustainable practices. Because elegance and responsibility should always walk hand in hand.