Brand Tone

approachable, genuine, and aspirational

Brand Values

• •Craftsmanship & Quality
• •Personal Connection & Experience
• •Timelessness & Delicacy
• •Empowerment & Self-Expression

Best Practices

• •Lead with the 'Why': Always connect the product back to a feeling or a value. It's not just a '14k gold-filled bracelet'; it's a 'timeless piece that celebrates a special bond' or 'your daily dose of sparkle.'
• •Balance "Elegant" and "Approachable": Use elegant, descriptive words for the jewelry (e.g., radiant, delicate, timeless, handcrafted) but keep the conversational tone friendly and personal (e.g., you, your story, we, I).
• •Highlight the Maker: Continue to leverage Kara's personal involvement. Phrases like "Handmade by me, Kara," "My favorite new design," or "I love seeing you in your pieces" reinforce the brand's authenticity and build a stronger community.
• •Focus on the 'Forever' Aspect: For permanent jewelry, emphasize the experience and the meaning. Use words like memory, bond, connection, lasting, forever. For regular jewelry, focus on the durable, demi-fine quality that makes it a long-term part of a collection, not a disposable trend.
• •Create a Clear Call-to-Action (CTA): Every piece of copy should guide the customer. Use clear, warm CTAs that fit the brand's voice, such as "Tap to add a little sparkle," "Discover your forever piece," "Book your experience," or "Explore the collection."

Social Perception

trusted, high-quality, and personable small business

Copy Examples

• •Meet your new everyday essential. ✨ Our handcrafted gold-filled hoops are designed to be as resilient and radiant as you are. Lightweight, timeless, and made with love, just for you. Tap to shop.
• •Some bonds are meant to last forever. ✨ Grab your bestie and get linked for life with our custom-fit permanent bracelets. It’s more than just jewelry; it’s a memory you’ll wear every day. Book your appointment now!
• •Effortless elegance, made to last. Discover our collection of handmade, demi-fine jewelry designed to be a timeless part of your story.
• •The art of delicate details. Find the perfect, personal layer to complete your look. Our handmade necklaces are crafted from high-quality, gold-filled chains for a sparkle that lasts.
• •A little something just for you... As a thank you for being part of our journey, here’s an exclusive first look at our new collection. Each piece is handmade by me, Kara, with the hope that it brings a little extra shine to your day.