Brand Tone

Artisanal & Passionate, Personal & Authentic, Informative & Story-driven, Elegant & Timeless, Nature-inspired & Calming

Brand Values

• •Craftsmanship & Quality
• •Historical Inspiration & Storytelling
• •Ethical Sourcing & Sustainability
• •Authenticity & Originality
• •Customer Connection & Service
• •Passion for Nature

Best Practices

• •Embrace Storytelling: Weave narratives about historical inspirations, the crafting process, or the ethical sourcing of materials into all communications. Don't just describe the product; tell its story.
• •Use Evocative & Sensory Language: Employ words that appeal to touch (e.g., "tactile," "textured," "weighty") and sight (e.g., "gleaming," "intricate," "earthy hues") to reflect the handmade and nature-inspired qualities.
• •Maintain a Personal Voice: Write as Charlotte, the artisan. Use "I" and "my" where appropriate, sharing passion and insights directly. This reinforces authenticity and the personal connection customers value.
• •Highlight Ethical Commitments Consistently: Subtly and genuinely integrate mentions of recycled materials, ethically sourced gemstones, and support for charitable causes in product descriptions, about sections, and social media. This is a core value and a key differentiator.
• •Educate and Inform: Share knowledge about the historical periods or natural elements that inspire the collections. This adds value beyond the product itself and aligns with the brand's intelligent and passionate persona.

Social Perception

High-Quality & Unique, Meaningful & Story-rich, Ethical & Trustworthy, Personal & Approachable, Investment Pieces

Copy Examples

• •Homepage Banner: "Whispers of Antiquity, Wrought by Hand. Discover Kara Jewellery – where ancient worlds inspire timeless treasures, ethically crafted in the heart of Kent."
• •Product Description (e.g., for a Medusa-inspired piece): "Unveil your inner power with the 'Scylla' pendant. Hand-textured from recycled silver, this piece captures the formidable beauty of the ancient sea nymph, a story of strength and transformation. Wear a legend, ethically made."
• •Social Media Post (Instagram - with a behind-the-scenes image): "From molten silver to a finished piece, every Kara creation holds a fragment of history and a commitment to our earth. Today, I'm shaping a new design inspired by Roman frescoes – can you guess which motif? ✨ #KaraJewellery #HandmadeTales #EthicalLuxury #AncientInspired"
• •About Us Snippet: "More than just jewellery, Kara is a journey. Charlotte Tabor, a jeweller with a historian's heart, personally crafts each piece, infusing it with stories from bygone eras and the timeless beauty of nature. We believe in jewellery that's not only beautiful but also kind to our planet."
• •Email Newsletter Subject Line: "An Echo from the Past: New Arrivals & The Stories They Tell | Kara Jewellery"