Brand Tone

Direct and Promotional, Accessible and Encouraging, Service-Oriented, Value-Driven

Brand Values

• •Affordability
• •Accessibility
• •Customer Satisfaction
• •Quality
• •Wide Selection/Style

Best Practices

• •Always Emphasize Value and Affordability: Consistently use phrases that highlight cost-effectiveness, good deals, and making style accessible without overspending (e.g., "style meets affordability," "don't break the bank," "budget-friendly").
• •Maintain a Positive and Encouraging Voice: Use language that empowers customers and makes them feel that owning new furniture is achievable, regardless of their credit situation (e.g., "you deserve it," "we make it easy," "your dream home is within reach").
• •Be Direct and Clear About Offers: Clearly state prices (where appropriate), financing options, and delivery benefits. Avoid jargon and make the purchasing process sound simple and straightforward.
• •Highlight Solutions and Convenience: Focus on how the brand solves customer problems – needing furniture, wanting style, requiring financing, needing quick delivery. Frame products and services as solutions.
• •Incorporate a Service-Oriented Approach: Even in promotional copy, weave in mentions of customer support, design help, or a positive shopping experience to reinforce their commitment to service.

Social Perception

A budget-friendly, accessible furniture retailer that is keen on providing financing solutions.

Copy Examples

• •Dream Sofa? Don't Wait! Get the living room you've always wanted with our easy financing. Style now, pay later. No credit needed! #FurnishNSave #AffordableStyle
• •Quality Furniture That Fits Your Budget. At Furnish N Save, we believe everyone deserves a beautiful home. Discover stylish, durable pieces at prices you'll love. Your perfect space is closer than you think!
• •Fast Delivery & Setup! Why wait for comfort? Choose your favorite pieces today and enjoy fast delivery straight to your door. We'll even help with setup! Visit us in Naples or shop online. #EasyFurnishing
• •Refresh Your Home for Less! From cozy bedrooms to inviting living rooms, find everything you need at Furnish N Save. Great styles, unbeatable prices, and financing for everyone.
• •Need Design Inspiration? We Can Help! Not sure where to start? Our in-store interior designer can help you create the perfect look for your home, all while keeping your budget in mind. Let's make your vision a reality!