Brand Tone

Passionate, Trendy, Informative, Proudly Neapolitan, Established & Professional

Brand Values

• •Authenticity
• •Passion for Sport (especially Football)
• •Style & Trend-Consciousness
• •Customer Service
• •Local Identity & Heritage
• •Variety & Selection

Best Practices

• •Embrace Neapolitan Pride: Infuse local references, nods to SSC Napoli, and a sense of community spirit where appropriate, especially for local targeting. Use Italian phrases or exclamations that resonate with a passionate audience (e.g., "Forza Napoli!").
• •Stay Current with Streetwear Lingo (but remain authentic): Use contemporary language and hashtags relevant to sneaker and streetwear culture, particularly on platforms like Instagram and TikTok, but ensure it aligns with the established (since 1949) yet youthful image.
• •Highlight Authenticity and Quality: Consistently mention the official nature of their merchandise (especially Kappa and SSC Napoli) and the genuine quality of the wide range of brands they stock.
• •Maintain a Passionate and Energetic Voice: Convey excitement for new arrivals, team victories, and the lifestyle the brands represent. Use exclamation marks and enthusiastic adjectives appropriately.
• •Balance Heritage with Modernity: Acknowledge the store's long-standing presence and reputation in Naples while showcasing the latest trends and products. This builds trust and appeals to both loyal and new customers.

Social Perception

Go-To Retailer for SSC Napoli Gear, Multi-Brand Streetwear Hub, Established Local Presence, Online Accessibility

Copy Examples

• •🔥 UNLEASH THE PASSION! 🔥 The new SSC Napoli Kombat™ Pro 2025/26 by Kappa has landed at Kappaonapoli! 🔵⚪️ Feel the electrifying energy of the Stadio Maradona. Crafted for a perfect fit and peak performance. Get yours in-store or online NOW before it's gone! Forza Napoli Sempre! #Kappaonapoli #SSCNapoli #KappaSport #ForzaNapoli #NewKit #Napoli
• •Napoli Street Style Perfected. 👟 From timeless Kappa tracksuits to the freshest kicks by Nike, Adidas, and Jordan – Kappaonapoli is your HQ for authentic streetwear. Visit our stores in Corso Umberto & P. Garibaldi or shop online 24/7. Elevate your look. #Kappaonapoli #StreetwearNapoli #Sneakerhead #UrbanStyle #NapoliFashion #Kappa #Nike #Adidas #Jordan
• •💧 Fresh Drop Alert! 💧 Unbox the latest heat with us. These [Sneaker Name] are pure 🔥. Cop or drop? 👇 Link in bio to grab 'em! #Kappaonapoli #SneakerUnboxing #NewKicks #Streetwear #Napoli #MustHave #LimitedEdition
• •SALDI di Metà Stagione! ☀️ Up to 50% OFF on your favorite brands! Kappa, Nike, Vans, and more. It's time to refresh your style, Napoli! Shop now in-store & online. Quality and style since 1949. #Kappaonapoli #Saldi #StreetwearSale #NapoliShopping #FashionDeals
• •⚽️ Exclusive Napoli Fan Offer Just For You from Kappaonapoli! Napoli, are you ready? Inside: A special treat for our loyal subscribers. Passion, Style, Kappaonapoli. #Kappaonapoli #ForzaNapoli #ExclusiveOffer #Streetwear