Tono de Marca

Creative, Encouraging, and Community-focused

Valores de Marca

• •Creativity and Self-Expression
• •Experience
• •Connection and Community
• •Accessibility

Mejores Prácticas

• •Always Use Encouraging and Inclusive Language: Phrases like "anyone can be an artist," "no experience needed," and "your creative journey" make the brand feel welcoming and remove the intimidation factor associated with art.
• •Focus on the "Experience," Not Just the "Product": Highlight the feeling and the memories created. Use words like "memorable," "adventure," "connect," and "unwind" to sell the emotional benefit of the activity, whether it's a solo painting session or a group event.
• •Cultivate the "KANVISTAS" Community: Regularly use the term #KANVISTAS in social media. Encourage user-generated content by asking customers to share their finished paintings. Feature customer artwork on your social feeds to build a strong, interactive community.
• •Emphasize Simplicity and Convenience: Clearly communicate that the PaintBoxes are "all-inclusive" and come with "step-by-step guides." This reassures customers who might be hesitant that the process will be easy and enjoyable.
• •Maintain a Vibrant and Energetic Tone: The copy should mirror the brand's name: full of "Kolor." Use expressive and positive adjectives like "vibrant," "energetic," "joyful," and "masterpiece" to reflect the creative energy of the brand and its products.

Percepción Social

Within its own ecosystem (website and social channels), the perception appears positive and is built around the fun and creative aspects of their products. However, it is crucial for Kanvas Kolors to distinguish its brand identity from an unrelated healthcare company with a significantly negative public perception due to keyword confusion.

Ejemplos de Copy

• •Unleash your inner artist! 🎨 Our new 'Dandelion Sunset' PaintBox has everything you need to create this stunning masterpiece from the comfort of your home. No experience? No problem! Our guide will walk you through every brushstroke. Tap to become a #KANVISTA and paint your world with us! #KanvasKolors #PaintNightIn #DIYArt #CreateAndConnect
• •Ditch the boring trust falls. Ignite your team's creativity and collaboration with a Kanvas Kolors corporate workshop! Our guided painting sessions are the perfect blend of fun, team-building, and artistic expression. Transform your next company event into a memorable masterpiece. Learn more and book your unique experience today! #CorporateEvents #TeamBuilding #CreativeWorkshop #CompanyCulture
• •From Blank Canvas to Vibrant Creation. Your next artistic adventure is waiting. All-inclusive PaintBoxes delivered to your door. Start Creating.
• •This holiday season, give the gift of creativity! Our new collection of festive PaintBoxes is here. Create lasting memories with family and friends as you paint beautiful, holiday-themed art together. Perfect for gatherings or as a unique gift for the creative soul in your life. Shop the collection now!
• •Ever thought 'I'm not an artist'? We're here to prove you wrong. This PaintBox is designed for the absolute beginner. Inside, you'll find everything: a pre-sketched canvas, vibrant paints, quality brushes, and a simple guide to make your creativity flow. It’s more than a painting; it’s the joyful experience of making something beautiful with your own hands.