Brand Tone

Aspirational & Artistic, Quality-Conscious & Sophisticated, Modern & Trendy, Customer-Centric & Reassuring

Brand Values

• •Artistic Expression & Authenticity
• •Quality & Craftsmanship
• •Inspiration & Transformation
• •Customer Satisfaction
• •Accessibility (through global shipping)

Best Practices

• •Maintain an Aspirational yet Accessible Voice: Use evocative language that speaks to the desire for beauty, inspiration, and quality, but ensure it remains understandable and inviting, not alienating.
• •Emphasize Quality and Craftsmanship: Consistently mention the premium materials (museum-grade canvas, UV-resistant inks, FSC-certified wood) and the care taken in creating each piece.
• •Focus on Transformation and Inspiration: Connect the art to its impact – how it can change a space, evoke emotion, or inspire the viewer. Use phrases like "transform your space," "inspire life," "art that speaks to you."
• •Highlight Customer Benefits & Trust: Regularly include reminders of customer-centric policies like free worldwide shipping, risk-free returns, and secure payment options to build trust and remove purchasing barriers.
• •Visual Storytelling Alignment: Ensure the copy on social media and the website complements the visual aesthetics. If the visuals are modern and vibrant, the copy should echo that energy while retaining the core values of quality and artistic expression.

Social Perception

High-quality, artistic, and customer-friendly company, marketplace for conscious consumers looking for stylish, quality products

Copy Examples

• •Headline: Elevate Your Everyday. Discover Art That Speaks to You. Body: At Kanvart, we believe your space is a canvas for your life. Explore our curated collections of luxury printed canvases, crafted with museum-grade materials to bring timeless elegance and vibrant inspiration to your walls. Transform your home, transform your perspective.
• •Social Media Post (Image: Stylish room with a Kanvart canvas): Caption: Art isn't just decoration; it's an experience. ✨ Discover pieces that resonate with your soul and turn your home into a gallery of your own. Featuring [Artwork Name] – exceptional craftsmanship for an inspired life. #Kanvart #LuxuryArt #WallCanvas #HomeDecor #ArtInspires
• •Email Subject: Curated for Visionaries: New Arrivals at Kanvart Body: Unleash your inner visionary. Our latest collection of exclusive canvas art has arrived, each piece meticulously selected to ignite inspiration and transform your space. Crafted with passion, delivered with care – and always with free worldwide shipping. Discover the art of perfection today.
• •Product Description Snippet: More than just a print, this is a statement. Our [Artwork Name] canvas is brought to life with vibrant, UV-resistant inks on premium, FSC-certified wood frames, ensuring lasting beauty and sophistication. It’s not just art; it’s Kanvart.
• •Brand Story Snippet: Born from a passion for authenticity and a belief in the transformative power of art, Kanvart is where avant-garde visionaries find their voice. We meticulously curate and craft each luxury canvas, because we know that the right art doesn't just fill a wall—it inspires life.