Brand Tone

Empowering, supportive, and informative; direct and practical, focusing on solutions and independence. It avoids a clinical or overly medical tone, opting instead for a more encouraging and user-friendly approach.

Brand Values

• •Empowerment
• •Independence and Self-Reliance
• •Problem-Solving
• •Accessibility
• •Quality of Life

Best Practices

• •Lead with Empowerment: Every piece of copy, from product descriptions to social media posts (if initiated), should start from a place of empowerment. Use active, positive language. Instead of "for people who can't," use "tools that help you."
• •Focus on the Benefit, Not Just the Feature: Don't just describe what a product is; explain what it allows the person to do. For example, instead of "a long-handled shoe horn," write "Put on your shoes without bending down, making your morning routine smoother."
• •Use "You" and "Your": Address the customer directly. This creates a personal and supportive connection, making the brand feel like a helpful partner rather than a distant retailer.
• •Maintain a Helpful and Informative Voice: The copy should be clear, concise, and easy to understand. Avoid jargon. The goal is to provide solutions, so the information should be presented as straightforwardly as possible.
• •Let the Brand Name Guide the Message: Continuously circle back to the core concept of "Kan Själv." Reinforce the message of self-reliance and capability in taglines, mission statements, and campaign messaging to build a strong and memorable brand identity.

Social Perception

Perceived as a facilitator of independence and a direct-to-consumer problem-solver in a space sometimes constrained by bureaucracy. Consumers would likely perceive Kan Själv positively as a valuable resource that directly meets their needs for autonomy and specific solutions.

Copy Examples

• •Struggling with stubborn lids? It's time to say 'I can do it myself!' Our easy-grip jar opener gives you the power to open any jar with confidence. Reclaim your kitchen independence. #KanSjälv
• •Your independence is our priority. At Kan Själv, we provide the tools you need to navigate your day with confidence and ease. Discover solutions that help you live life on your own terms.
• •From getting dressed in the morning to preparing your favorite meal, the small things matter. Our daily living aids are thoughtfully designed to make everyday tasks simpler, safer, and entirely manageable on your own.
• •Kan Själv was founded on a simple but powerful belief: everyone deserves the dignity of independence. We saw the need for accessible, high-quality aids that empower individuals, not define them. That’s why we’re here—to help you say, 'Kan Själv' (I can do it myself).
• •New arrivals to make your daily routine even easier.