Brand Tone

Empowering, creative, revolutionary, friendly, and community-oriented.

Brand Values

• •Individuality and Self-Expression
• •Creativity
• •Community and Transformation
• •Uniqueness

Best Practices

• •Use Empowering Language: Consistently use words and phrases that inspire creativity and confidence, such as "unleash," "create," "transform," and "express."
• •Focus on "You," the Customer: Center the narrative around the customer's journey, creativity, and individuality. Make them the hero of the brand story.
• •Maintain a Revolutionary Spirit: Frame the brand as more than just products; it's a movement. Use this narrative in "About Us" sections, social media bios, and campaign messaging.
• •Showcase, Don't Just Tell: Feature customer creations and stories prominently on social media and the website to visually reinforce the values of individuality and creativity.
• •Be Consistent Across All Channels: Ensure the empowering and creative tone is reflected in every piece of communication, from product descriptions and FAQs to social media captions and customer service interactions.

Social Perception

The brand is perceived as a platform for creative individuals who want to stand out. It appeals to those who are tired of mass-produced fashion and are seeking to showcase their personal style. The "movement" narrative suggests a desire to build a loyal community around shared values of originality and empowerment. Their diverse product line, from shoes to car accessories, suggests they aim to integrate this custom-style into all aspects of a customer's life.

Copy Examples

• •Why fit in when you were born to create? Your design, your rules. Step into your masterpiece. #KaniveeCustoms #WearYourStory
• •You've got the vision. We've got the canvas. From sneakers to snapbacks, bring your style to life with Kanivee Customs. Start your design journey today.
• •This isn't just fashion. It's a revolution. Join the Kanivee movement and wear apparel that's as unique as you are.
• •Ready to turn heads? Customize your look from head to toe and let the world see the real you. Your next creation is just a click away.
• •Your style is your signature. Make it unforgettable. #KaniveeCustoms #CreateDontConform