Brand Tone

Community-focused, Fun, Family-Friendly, and Informative.

Brand Values

• •Animal Welfare
• •Family & Community
• •Safety & Responsibility
• •Entertainment & Joy

Best Practices

• •Always Emphasize "Family & Community": In every piece of copy, use words like "family," "community," "together," and "everyone" to reinforce the event's inclusive and welcoming nature.
• •Balance the Attractions: Ensure that both the "canine" and "carnival" aspects are represented. Mention dogs, but also highlight the other attractions like the car show, music, and food to appeal to a broader audience.
• •Maintain a Positive and Enthusiastic Voice: Use positive language and exclamation points to convey excitement. The tone should mirror the fun and energy of a real-life carnival.
• •Be Clear and Informative: Alongside the fun, always provide clear, practical details. On social media, every fun post should be accompanied by key info: date, location, and a link to buy tickets or view the FAQ.
• •Focus on Shared Experiences: Write copy that helps potential attendees imagine themselves at the event making memories. Use phrases like "cherished memories," "a day of laughter," and "experience the excitement" to sell the feeling, not just the features.

Social Perception

A local, seasonal event perceived as a traditional, community-focused festival, primarily attracting dog owners and car enthusiasts in the Caldicot, UK region.

Copy Examples

• •Leashes, laughter, and lovingly maintained legends! 🚗🐾 Get ready for the most exciting family day out of the year. Kanine Karnival is back on 20/09/25 at Caldicot Castle. From the wag-tastic dog show to a stunning car showcase, there’s a memory to be made for everyone. Book your Early Bird tickets now and join the fun!
• •Your Ultimate Family Fun Day! Join us for a celebration of all things dog, drive, and delight. Experience the Kanine Karnival!
• •🎉 Get Ready! The Kanine Karnival is just around the corner!
• •A Day of Wags and Wheels! Kanine Karnival at Caldicot Castle is the perfect day out for the whole family. Watch the pups compete for Best in Show, admire classic cars, and enjoy live music and local food. Don't miss out on this cherished community tradition.
• •Dog Show Fun! For the Car Lovers! Fun for the Little Ones Too! Kanine Karnival - Get Your Tickets!