Brand Tone

caring, expert, and passionate

Brand Values

• •Animal Welfare Above All
• •Natural Quality & Freshness
• •Education & Transparency
• •Community

Best Practices

• •Always Prioritize the Animal's Perspective: Frame your copy around the health, happiness, and natural instincts of rabbits and guinea pigs. Use "you" to speak to the owner, but make the animal the hero of the story.
• •Educate, Don't Just Sell: Position every piece of content as an opportunity to share knowledge. Whether it's a fun fact about an herb or a tip for food storage, adding educational value reinforces your expert status.
• •Use Affectionate, On-Brand Language: Consistently use loving terms like "long-ears," "munchers," and "furry friends." This creates a warm, insider vocabulary that resonates with the community.
• •Showcase Your Passion Through Visuals: Let your high-quality photos and videos do the talking. Authentic images of happy animals and fresh, vibrant products are your most powerful tool for conveying your passion and quality promise.
• •Engage with Your Community Genuinely: When responding to comments or messages, maintain the caring and expert tone. Answer questions thoroughly and thank customers for sharing photos of their pets. This turns customers into brand advocates.

Social Perception

Kaninchenkiste is perceived by its target audience as a premium, trustworthy, and ethical brand. Customers are not just buying products; they are buying into a philosophy of optimal care for their pets.

Copy Examples

• •That look of pure bliss! ✨ Fresh, fragrant dill isn't just a treat; it's a piece of nature for your long-eared friend. Packed with vitamins and flavor, it’s one of the simple joys we pack into every Kaninchenkiste. Because we believe a happy bunny is a healthy bunny. #Kaninchenkiste #Artgerecht #NatürlichGesund
• •Expertly blended by our biologist, the 'Wiesen-Traum' (Meadow Dream) mix brings the diversity of a natural meadow directly to your home. Each ingredient, from tender dandelion to aromatic ribwort, has been selected for its nutritional benefits, supporting healthy digestion and dental wear. Provide your pet with a diet as close to nature as possible.
• •(Text on screen): 'Packing passion, one box at a time.' (Voiceover): 'Every box we pack at Kaninchenkiste is more than just food. It's our promise to you and your furry family members. A promise of freshness, quality, and a whole lot of love. From our hands to their happy paws.'
• •🌿 A Fresh Tip from our Biologist + This Week's Harvest
• •Your Rabbit Deserves the Best. We Deliver It. Stop guessing what's healthy. Our species-appropriate fresh and dried food boxes are designed by experts to promote your pet's well-being. Swipe to see what’s fresh this week and give your pet the gift of nature. Your rabbit will thank you with every happy hop!