Brand Tone

Elegant, Traditional, and Authentic

Brand Values

• •Celebration of Heritage
• •Quality and Craftsmanship
• •Customer Centricity
• •Elegance and Beauty

Best Practices

• •Lead with Heritage: Always weave the brand's origin story and its connection to Udaipur and Rajasthani crafts into the narrative. Use words like "authentic," "handcrafted," "traditional," and "heritage."
• •Use Evocative and Elegant Language: Employ descriptive words that evoke a sense of beauty, luxury, and artistry. Phrases like "symphony of colors," "woven with love," "timeless elegance," and "regal air" align perfectly with the established tone.
• •Tell the Story of the Craft: Briefly explain the significance of the different crafts (e.g., Bandhani as a tie-dye art form, Gota Patti as metallic ribbon embroidery). This educates the customer and reinforces the value of the product.
• •Maintain a Consistent Voice Across Platforms: Whether writing a product description, an Instagram caption, or a customer service email, the tone should remain elegant, respectful, and authentic. Avoid overly casual slang or a purely transactional tone.
• •Highlight Customer Satisfaction and Trust: Incorporate social proof into the copy where appropriate. Mentioning the brand's international reach, number of satisfied customers, or positive review scores can build confidence and reinforce the brand's reliability.

Social Perception

Trustworthy and Reliable, High-Quality Provider, Authentic and Specialized

Copy Examples

• •Draped in tradition, woven with love. Our new Leheriya Saree collection captures the vibrant spirit of Rajasthan's monsoon. Each fold tells a story of heritage. Discover the symphony of colors on our website. #Kanhansaree #Leheriya #SareesThatSingTradition #IndianEthnicWear
• •Elegance from Udaipur, Delivered to Your Doorstep.
• •The Art of Bandhani. The Legacy of Gota Patti. Immerse yourself in the timeless beauty of authentic Rajasthani craftsmanship.
• •Make your special day a masterpiece of tradition. This Royal Purple Silk Lehenga is intricately embroidered with Zari and sequins, a testament to the masterful hands that crafted it. A true heirloom piece, designed to make you feel nothing less than royalty.
• •Looking for a touch of authentic Indian elegance? KANHASAREE brings the rich heritage of Rajasthani sarees and lehengas to the world. From handcrafted Bandhani to shimmering Gota Patti, find your perfect piece of tradition. Shop our curated collection now.