Brand Tone

Empowering & Confident, Elegant & Edgy, Artisanal & Passionate, Approachable & Enthusiastic

Brand Values

• •Individuality & Self-Expression
• •Quality Craftsmanship
• •Elegance & Style
• •Customer Satisfaction & Connection
• •Boldness & Confidence

Best Practices

• •Embrace "Empowering Elegance": Consistently use language that is both confident and sophisticated. Highlight the empowering feeling of wearing the products while maintaining a sense of high-fashion elegance.
• •Champion Individuality: Always bring the focus back to the customer's unique style. Use phrases like "your way," "your style," "express yourself," and "uniquely you" to reinforce this core value.
• •Highlight "Handcrafted with Passion": Regularly mention the artisanal nature of the products. Use terms like "handcrafted," "premium leather," "quality hardware," and "attention to detail" to convey the care and quality invested in each piece.
• •Maintain an Enthusiastic & Approachable Voice: Incorporate a friendly and passionate tone, especially on social media. Using relevant emojis (✖️, 🖤, ✨) and engaging directly with customers in a warm manner will foster connection.
• •Show, Don't Just Tell, the Edge: While the products have an inherent edginess, balance this by showcasing them in stylish and sometimes unexpectedly versatile ways (e.g., pairing a harness with a flowy dress, as seen on TikTok). Let the product's design and the confident styling speak to its bold nature.

Social Perception

High-Quality & Beautiful Products, Unique & Statement Pieces, Empowering Fashion, Positive Customer Experience, Growing & Visible Brand

Copy Examples

• •Unleash your inner fire. 🔥 Our handcrafted leather harnesses aren't just accessories; they're an extension of your unique essence. Crafted from premium full-grain leather for a touch of edgy elegance. Wear it YOUR way. #KanellaLeather #HandcraftedLuxury #BoldStyle #LeatherHarness #OwnYourLook
• •From daytime chic to nighttime edge ✖️✖️ Our Selene choker is all about versatile vibes. How would you rock yours? ✨ Each piece handmade with love, just for you. #KanellaLeather #StyleHack #LeatherChoker #HandmadeJewelry #TikTokFashion #GRWM
• •Define your silhouette and command attention with the Antigone Corset Belt. Meticulously handcrafted from the finest full-grain leather, this piece melds timeless artisanship with a bold, contemporary edge. Feel the confidence, embrace your power. #KanellaLeather #CorsetBelt #LeatherFashion #StatementPiece #Handcrafted
• •It's more than leather. It's a feeling. ✨ Discover Kanella Leather: uniquely handcrafted harnesses, chokers, and accessories designed to celebrate YOUR individuality. Premium quality, undeniable style. Shop the collection now and find the piece that speaks to you. Worldwide shipping. #KanellaLeather #ArtisanMade #LeatherAccessories #SelfExpression #LuxuryLeather
• •Unlock Your Edge ✖️ New Handcrafted Leather Just Landed | Kanella Leather (Body Snippet): Dare to be different? Our latest collection of handcrafted leather accessories is here to help you express your unique style. Each Kanella piece is made with passion and precision, designed to make you feel undeniably YOU. Explore what's new...