Brand Tone

Edgy, Confident, Artisanal, Empowering, Appreciative

Brand Values

• •Craftsmanship & Quality
• •Individuality & Self-Expression
• •Customer Satisfaction
• •Sustainability

Best Practices

• •Use empowering language to encourage self-expression.
• •Highlight the handcrafted nature and quality of the leather goods.
• •Incorporate relevant hashtags like #HarnessYourStyle, #BoldFashion, and #leatherfashion.
• •Showcase customer testimonials to build trust and credibility.
• •Maintain a direct and appreciative tone in customer communications.

Social Perception

Positive, Trustworthy, Unique, High-Quality, Stylish, Empowering

Copy Examples

• •Harness Your Style with our handcrafted leather accessories.
• •Own your look, your way. Express your individuality with Kanella Leather.
• •Crafted for Y.O.U. – Unique, Original, Unforgettable.
• •Experience the confidence, edge, and authenticity of our handmade leather designs.
• •Thank you for supporting artisanal craftsmanship and sustainable materials.