Brand Tone

Empowering, Inclusive, Open & Honest (Candid), Modern & Stylish, Supportive & Reassuring, Educational

Brand Values

• •Inclusivity
• •Empowerment
• •Openness & Destigmatization
• •Quality & Durability
• •Body Safety
• •Discretion
• •Wellness
• •Sustainability

Best Practices

• •Always Prioritize Empowerment: Frame messages to make the audience feel confident, in control, and positive about their sexuality and choices. Avoid language that could be seen as prescriptive or shaming.
• •Use Inclusive Language Actively: Be mindful of pronouns, use gender-neutral terms where appropriate, and ensure imagery and examples represent a diverse range of people and relationships. Explicitly state your commitment to inclusivity.
• •Be Candid, But Kind: Address topics openly and honestly, but always with sensitivity and respect. Avoid overly clinical or, conversely, crude language. The goal is to normalize, not to shock.
• •Maintain a Modern & Clean Aesthetic in Words: Just like the visual branding, copy should be clear, concise, and avoid clichés often found in the adult industry. Keep sentences well-structured and the overall tone sophisticated.
• •Educate and Reassure, Don't Just Sell: Incorporate elements that inform and support the customer. Acknowledge potential anxieties or questions (especially for beginners) and provide reassuring and helpful content alongside product promotion. This builds trust and reinforces the wellness aspect of the brand.

Social Perception

A Modern & Trustworthy Brand, High Quality, Empowering & Non-Judgmental, Discreet & Aesthetically Pleasing, Effective in Breaking Stigmas, Customer-Focused

Copy Examples

• •Headline for a new vibrator: "Your pleasure, your rules. Discover the Spark Vibe – designed for exploration, crafted for you."
• •Instagram caption for an educational post: "Let's talk about it. Sexual wellness is a journey, not a destination. What's one thing you've learned about your desires lately? #BeKandid"
• •Product description snippet for a beginner-friendly toy: "New to the world of pleasure? The Gentle Wave is your perfect starting companion. Silky smooth, easy to use, and designed to help you discover what feels good, at your own pace."
• •Email subject line for a promotion: "Elevate Your Self-Care: Thoughtfully Designed Pleasure Awaits."
• •About Us page excerpt: "At Kandid, we believe everyone deserves to experience joy and confidence in their sexuality. No stigma, no shame – just beautifully made products to support your journey. Welcome to a more open world of wellness."