Brand Tone

Professional & Scientific, Wellness-Oriented & Reassuring, Precise & High-Quality, Modern & Discreet

Brand Values

• •Scientific Rigor & Research
• •Quality & Purity
• •Safety & Efficacy
• •Innovation
• •Patient/Consumer Well-being
• •Precision & Reliability

Best Practices

• •Prioritize Scientific Accuracy & Transparency: Always back claims with verifiable information, especially regarding ingredients, research, and product benefits. Use clear, unambiguous language.
• •Emphasize Quality and Purity: Consistently use terms like 'medical-grade,' 'EU-GMP certified' (where applicable), 'pure,' 'natural ingredients,' and 'THC-free' to reinforce product standards.
• •Maintain a Reassuring and Professional Voice: Address potential concerns about CBD and vaping with factual information and a calm, expert tone. Avoid overly casual or hype-driven language. Focus on well-being and controlled usage.
• •Highlight Precision and Innovation: Continuously refer to the unique aspects of the technology, such as the VapePod's metered dosing and haptic feedback, to underscore control and reliability.
• •Develop a Style Guide: Create a comprehensive style guide that outlines approved terminology, tone variations for different platforms (e.g., more formal for corporate news, slightly more lifestyle-oriented for Instagram), and specific phrases that reflect core brand values. Ensure all content creators adhere to this guide.

Social Perception

Medical Cannabis & CBD Focus, Innovative but Facing Challenges, Quality Products, Association with Telehealth, Premium Positioning

Copy Examples

• •Homepage Banner (kanabo.store): Experience Wellness, Precisely. Discover Kanabo's research-backed CBD formulas and innovative VapePod+ for a new level of purity and control in your daily routine.
• •Product Description (Relax Formula): Unwind with Confidence. Our 'Relax' CBD formula, delivered through the precision-engineered VapePod+, offers a pure, consistent experience. Crafted with naturally derived terpenes and high-quality CBD for your peace of mind. THC-Free.
• •Social Media Post (Instagram): Elevate your self-care with Kanabo. Our VapePod+ provides a metered, 1mg dose with every inhalation, ensuring a predictable and effective experience. Pure ingredients, backed by science. #KanaboWellness #CBDVape #PrecisionCBD #MedicalGrade
• •About Us Snippet (kanabo.store): At Kanabo, we bridge science and well-being. Born from Kanabo Research, a leader in medical cannabis innovation, our store offers premium, THC-free CBD products designed for purity, efficacy, and your peace of mind.
• •Email Subject Line (New Product Launch): Introducing [New Product]: Precision Wellness, Backed by Kanabo Science.