Brand Tone

Aspirational, Conscious, and Sophisticated

Brand Values

• •Sustainability as a Core Principle
• •Luxury and Quality
• •Ocean Conservation
• •Transparency and Integrity
• •Italian Heritage

Best Practices

• •Lead with Purpose: Always connect the product back to the core mission. Frame consumption as a 'socially responsible' act and an investment in a cleaner future.
• •Use Evocative, Sensory Language: Employ words that evoke the Mediterranean lifestyle, luxury, and nature.
• •Emphasize 'Made in Italy': This is a powerful differentiator that communicates quality, tradition, and luxury.
• •Balance Luxury with Technicals: While the tone is aspirational, ground it in tangible benefits, mentioning specific features.
• •Tell the Story of the Materials: Be specific about the origin of the recycled fabrics to make sustainability claims tangible and powerful.

Social Perception

KAMPOS is perceived as a credible and authentic leader in the sustainable luxury space, seen as a positive, niche, and mission-driven luxury player.

Copy Examples

• •Crafted from the ocean, for the ocean. Our new collection is sculpted from recycled marine plastics, offering timeless Italian elegance that honors our planet. Wear the change. #KAMPOS #LuxurySwimwear #MadeInItaly #SustainableFashion
• •Italian Luxury You Can Feel Good About.
• •Elegance Reimagined. Performance Redefined. Sustainability at Heart.
• •Engineered for performance and designed with passion in Italy. These swim shorts are crafted from 100% recycled bottles, offering an exceptionally fast-drying and lightweight feel. Each pair represents a commitment to cleaner seas and uncompromising style. From the Mediterranean coast to your next adventure, experience luxury that lasts.
• •KAMPOS® Official | Sustainable Luxury Swimwear - 100% Made in Italy from Recycled Ocean Plastics. Shop Men, Women & Kids. Free Worldwide Shipping.