Brand Tone

Creative & Artistic, Personal & Passionate, Educational & Helpful, Eco-conscious & Ethical, Charming & Delicate, Friendly & Approachable

Brand Values

• •Craftsmanship & Quality
• •Eco-responsibility
• •Personalization & Uniqueness
• •Passion for Origami
• •Durability & Timelessness
• •Creativity & Joy

Best Practices

• •Emphasize the "Handmade" and "Artisanal" Aspects: Always highlight that products are crafted by hand in France, which adds a personal and quality touch.
• •Integrate "Eco-Friendly" Language Naturally: Weave in terms like "eco-responsible paper," "sustainable," "recycled materials," and "durable alternatives" to reinforce this core value.
• •Use Warm, Encouraging, and Slightly Whimsical Language: Words like "enchanting," "magical," "charming," "joy," and "love" can reflect the delicate and heartfelt nature of the products. Maintain an approachable and friendly voice, especially in tutorials and social media interactions.
• •Tell the Story and Share the Passion: Briefly incorporate the "why" behind Kamidine – Amandine's passion for origami, the inspiration from Japanese paper art, and the desire to create lasting, beautiful objects.
• •Focus on the "Unique" and "Personalized" Benefits: Stress that customers can get custom creations for their special moments, making the products feel exclusive and tailored to them.

Social Perception

Positive Customer Feedback, Appreciation for Eco-Friendliness, Unique & Special Occasion Items, Educational Resource, Potential concerns about website security contrasting with positive user reviews.

Copy Examples

• •Eternal Blooms for Your Big Day. Discover our handcrafted origami bouquets and decorations, lovingly made in France from eco-friendly paper. Cherish your memories forever.
• •Sweet dreams are made of paper. ✨ Welcome your little one with our enchanting origami mobile, crafted with the softest, eco-responsible paper and a sprinkle of magic. Handmade with love, for tiny hands and big imaginations. #kamidinecreations #origamilove #babymobile #handmadewithcare #ecofriendlydecor
• •Unfold Your Creativity! Join Amandine for a relaxing and fun origami workshop. Learn the beautiful art of paper folding and create your own unique decorations. Perfect for all skill levels! Book your spot: [Link] #origamiworkshop #DIYcrafts #kamidine #paperart #nantesevent
• •Wear a whisper of art. Our delicate origami crane earrings are meticulously folded from exquisite Japanese washi paper, offering a unique touch of elegance and a nod to sustainable style. Light as a feather, yet rich in story.
• •Hello paper folders! Ready to bring a little handmade joy into your home? Today, I’m so excited to share a simple tutorial for crafting this charming origami [item]. Grab your favorite eco-friendly paper, and let’s create something beautiful together!