Brand Tone

Enthusiastic & Passionate, Community-Oriented, Expert & Trustworthy, Friendly & Accessible, Supportive & Encouraging

Brand Values

• •Passion for Skating
• •Quality
• •Community
• •Safety
• •Expertise & Service
• •Chilean Identity

Best Practices

• •Develop a "Brand Voice Chart": Document key characteristics (e.g., Passionate, Knowledgeable, Friendly, Supportive), provide "do's and don'ts" for language, and include examples of a good and bad tone for common scenarios (e.g., answering a customer query, promoting a product).
• •Prioritize "Skater-to-Skater" Language: Use terminology that resonates with the skating community authentically, but ensure it's inclusive for beginners too. Avoid overly technical jargon unless explaining specific product benefits where necessary.
• •Emphasize Community and Shared Passion: Frame messages around the joy of skating, shared experiences, and the supportive network Kamaro Sport offers. Use "we," "us," and "our community" frequently.
• •Be Responsive and Engaging: Mirror the helpful and enthusiastic tone noted in customer reviews in all online interactions (comments, DMs, emails). Personalized responses build loyalty.
• •Content Pillar Alignment: Ensure all copy, regardless of platform, ladders back to core brand values (Quality, Safety, Community, Passion, Expertise). For instance, a product post should highlight quality, an event post the community, and a tutorial the expertise and passion for safety.

Social Perception

Customers generally perceive Kamaro Sport positively, praising their customer service, the quality of their products, and the staff's willingness to explain and ensure satisfaction. They are seen as a knowledgeable resource in the Chilean skating scene. The association with the FLYKE brand and operating a skating school likely enhances their credibility and perception as experts. There is a potential for brand name confusion online due to the prevalence of the Chevrolet "Camaro" car, which could dilute their specific brand searches if not managed carefully.

Copy Examples

• •Glide into your next adventure! ✨ Our new FLYKE® professional skates have arrived, engineered for performance and style. Ready to level up your ride? Tap to shop or visit us in La Florida! #KamaroSport #PatinajeChile #FlykeChile #RollerSkating
• •Join the Kamaro Sport Family! 🇨🇱 From your first steps to advanced tricks, our official FLYKE® Skating School is here to guide you. Learn, connect, and roll with us! Discover our classes.
• •Worried about safety while skating? At Kamaro Sport, your protection is our priority. Explore our range of certified helmets and protective gear. Skate with confidence! 🛡️ #PatinajeSeguro #KamaroCuidaDeTi
• •Choosing the perfect wheels can be tricky, right? 🤔 Whether you're into freeskate, fitness, or just cruising, our Kamaro Sport experts break down everything you need to know to find your ideal set-up. Let's roll through the options!
• •Weekend vibes! ☀️ Who's hitting the best skate spots in Santiago today? Tag us in your pics @kamaro_sport! P.S. Don't miss our meet-up next Saturday at Parque Bustamante - details in bio! #ComunidadKamaro #PatinajeUrbano