Brand Tone

Edgy, Artistic, Luxurious, Exclusive, Youthful, Street-Savvy, Conscious, Innovative, Bold, Confident

Brand Values

• •Eco-responsibility/Sustainability
• •Made in France/French Know-How
• •Exceptional Quality/Luxury
• •Creativity & Innovation
• •Inclusivity/Genderless Fashion
• •Authenticity & Rebellion

Best Practices

• •Embrace "Upcycled Luxury" Language: Consistently use terms like "reworked," "reimagined," "transformed," "deadstock," "vintage luxury," "sustainable," and "eco-responsible" to reinforce the core brand identity.
• •Maintain an Edgy yet Sophisticated Voice: Combine a slightly rebellious, artistic, and confident tone with the elegance and exclusivity expected from a Parisian luxury brand. Avoid overly casual slang but don't be afraid of evocative and bold statements.
• •Highlight Parisian Roots & Craftsmanship: Frequently mention "Made in Paris," "Parisian atelier," and the French heritage of craftsmanship to build on the brand's prestigious location and skill.
• •Tell the Story of Transformation: Each product has a past. Hint at this narrative of giving new life to forgotten materials. This adds depth and uniqueness to the brand's communication.
• •Speak to the "Conscious Rebel": Address a target audience that values both high fashion and sustainability, individuality, and breaking from the norm. Use language that empowers them to make a statement with their choices.

Social Perception

Innovative and Sustainable Leader, Celebrity and Influencer Appeal, High-Quality and Unique, Edgy and Fashion-Forward, Accessible Luxury (in a sense)

Copy Examples

• •Paris Reimagined. Legacy Reworked. Kamad Paris: Where vintage luxury is reborn into audacious, sustainable statements. Dare to wear the future.
• •Deadstock dramas, runway dreams. We don't follow trends, we dismantle them. Each Kamad Paris piece is a rebellion in thread, spun from the finest forgotten fabrics. Own your iconoclasm.
• •Beyond the ephemeral. Kamad Paris crafts future heirlooms from couture's past. Luxury with a conscience, designed in our Paris atelier. This isn't just fashion, it's a movement.
• •The streets of Paris have secrets. So do our seams. Unearth limited edition, upcycled luxury that speaks volumes. Kamad Paris – for the untamed elite.
• •Artisanal. Audacious. Always Parisian. Kamad transforms high fashion's finest remnants into singular expressions of style. Eco-responsible. Irresistibly unique. Discover Kamad.