Brand Tone

Personal, Artistic, and Sentimental

Brand Values

• •Artisanal Craftsmanship
• •Connection to Nature
• •Personalization & Memory
• •Individuality & Self-Expression

Best Practices

• •Lead with Emotion: Always start with the feeling or the memory the piece evokes before describing its physical features. Use words like "capture," "preserve," "memory," "story," and "timeless."
• •Highlight the "Handmade" Aspect: Consistently use terms like "handcrafted," "artisanal," "meticulously made," and "founder-crafted" to reinforce the value of craftsmanship and differentiate from mass-produced items.
• •Use a Personal and Direct Voice: Write in the first person ("We believe," "I pour my heart into...") to maintain the connection with the founder, Swati. Address the customer directly ("your story," "for you").
• •Incorporate Natural & Artistic Imagery: Use descriptive language that paints a picture, connecting the jewelry to nature. Phrases like "a piece of the forest," "captured sunlight," or "a garden you can wear" enhance the brand's core concept.
• •Emphasize Customization: Regularly mention the option for custom orders in social media posts and on the website. This reinforces the brand's value of personalization and makes the customer feel special and catered to. Phrases like "Dream it, we'll create it" or "Your memories, preserved your way" can be effective.

Social Perception

The brand is perceived positively as a creator of beautiful, unique, and emotionally resonant jewelry. It is seen as a small, passion-driven business, adding to its authenticity and appeal. The offering of custom pieces significantly contributes to this positive perception.

Copy Examples

• •Keep a piece of sunshine with you. ☀️ Our new Sunflower pendants are handcrafted to hold the warmth and beauty of a summer field. Each petal is carefully preserved in crystal-clear resin, creating a timeless memory you can wear. DM us for your own custom piece of nature. #HandmadeJewelry #FloralJewelry #WearableMemories #KalpCreations
• •More than just jewelry, it's a feeling. At Kalp Creations, we preserve real flowers to create pieces that tell your story. Perfect for a meaningful gift or a personal treasure. ✨ Shop our collection of wearable memories today and get 10% off your first order. #PreservedFlowers #ArtisanJewelry #GiftIdeas
• •Wear Your Story. Discover our collection of handmade resin jewelry, where real flowers are turned into timeless art.
• •Delicate baby's breath, suspended forever. This elegant necklace captures the simple, heartfelt beauty of one of nature's most cherished flowers. Handcrafted with precision and care by Swati, it’s a whisper of elegance and a perfect accessory for those who appreciate the subtle details. Wear it as a symbol of everlasting love or a cherished memory.
• •🌸 A Secret Garden Just for You | New Arrivals Inside!