Brand Tone

warm, inviting, and artisanal

Brand Values

• •Quality & Craftsmanship
• •Family & Community
• •Heritage & Tradition
• •Adding Value to Special Moments
• •Customer Appreciation & Hospitality
• •Local Pride

Best Practices

• •Emphasize "Handmade" and "Artisanal": Consistently use words that convey the care and craftsmanship involved in making the chocolates (e.g., "handcrafted," "small-batch," "artisan," "homemade").
• •Tell Your Story: Weave in elements of the brand's heritage, family roots, and connection to the Kalona community. This builds authenticity and a personal connection.
• •Focus on Warmth and Invitation: Use friendly, welcoming language. Address the customer directly and make them feel like part of the Kalona Chocolates family.
• •Highlight Quality Ingredients (where appropriate): Briefly mention the quality of ingredients to reinforce the premium nature of the products without being overly technical.
• •Connect to Occasions and Emotions: Frame the chocolates not just as a product, but as a way to enhance celebrations, create memories, or offer a comforting treat. Align with the mission of "adding value to special moments."

Social Perception

Kalona Chocolates is perceived very positively by its customers and the local community as a charming local business with high-quality products, friendly service, and a community-oriented approach.

Copy Examples

• •Headline: Handcrafted Happiness, One Chocolate at a Time. Body: From our Kalona kitchen to your home, each chocolate is a labor of love, made with the finest ingredients and a touch of small-town tradition. Share a box, share a moment.
• •Headline: Taste the Tradition of Kalona. Body: Rooted in our Amish heritage, Kalona Chocolates brings you generations of flavor. Discover the rich taste of real, handcrafted confections – a true piece of Iowa.
• •Headline: Making Your Special Moments Sweeter. Body: Life's sweetest occasions deserve the finest chocolates. Whether it's a celebration or a simple treat, let Kalona Chocolates add a touch of handcrafted joy.
• •Headline: More Than Just Chocolate, It's a Piece of Our Town. Body: We’re proud to be Kalona’s own. Stop by, watch our chocolatiers at work, and take home a delicious memory from our charming corner of Iowa.
• •Headline: The Perfect Gift, Crafted with Care in Kalona. Body: Looking for a heartfelt gift? Our beautifully boxed, handmade chocolates are a delightful way to show you care, made with the quality and dedication you’d expect from a family-owned business.