Brand Tone

Aspirational, conscious, and chic; friendly, personal, positive, and empowering, with an educational undertone, focusing on sustainable style.

Brand Values

• •Sustainability
• •Ethical Production
• •Accessible Style
• •Innovation
• •Quality and Durability

Best Practices

• •Always anchor the messaging in sustainability and style, connecting items back to the core mission of ethical, fashionable living.
• •Use the personal, relatable story of Kate and Michael to build authenticity and trust with the audience.
• •Employ words like "conscious," "thoughtful," "kind," "innovative," and "timeless," backing them up with specific details about materials.
• •Balance an aspirational and chic tone with accessibility, reflecting elegance yet being welcoming and inclusive.
• •Maintain a consistent core tone and values across all platforms, ensuring the chic, conscious, and personal voice is instantly recognizable.

Social Perception

A promising, inspiring, and authentic Irish brand successfully merging fashion with sustainability. Perceived as credible, noteworthy, and a positive alternative in the eco-conscious accessories market, praised for stylish designs and innovative materials.

Copy Examples

• •Style that feels good, inside and out. Our Everything Bag isn't just designed to carry your world—it's crafted to protect it. Made from innovative apple leather and recycled materials, it's the perfect companion for the conscious tastemaker. #KALO #SustainableStyle #VeganLeather
• •From laptop to lipstick, The Essentials Bag handles it all. Who said sustainable can't be practical? 😉 #VeganBag #SustainableFashion #WhatsInMyBag #KALO
• •Redefining Everyday Luxury. Discover our collection of timeless accessories, crafted from innovative, plant-based materials. Designed in Ireland to be loved forever.
• •Finally. The Vegan Bag You’ve Been Waiting For.
• •With KALO, you never have to choose between ethics and aesthetics. Our stunning vegan accessories are designed in Dublin and crafted from the planet's kindest materials. Learn more about our story. KALO | The Future of Fashion is Here.