Brand Tone

Knowledgeable & Trustworthy, Caring & Empathetic, Family-Oriented & Community-Focused, Approachable & Friendly, Professional

Brand Values

• •Quality
• •Integrity
• •Animal Well-being
• •Customer Focus/Success
• •Family & Tradition
• •Community & Stewardship
• •Innovation

Best Practices

• •Embody "Feed Them Like Your Own": Every piece of copy should reflect a genuine care for animals and an understanding of the owner's desire for their well-being. Use empathetic and reassuring language.
• •Balance Expertise with Accessibility: Share nutritional knowledge in a way that is understandable and helpful to various audiences, from commercial farmers to backyard hobbyists. Avoid overly technical jargon unless appropriate for a specific channel (like a research paper or industry publication).
• •Showcase, Don't Just Tell, Quality: Instead of just saying "high quality," describe *why* it's high quality – mention premium ingredients, specific formulations (like non-GMO or organic options), visible benefits (healthier coats, more eggs), and rigorous testing.
• •Foster Community and Connection: Encourage user-generated content, respond to comments and questions promptly and warmly, and highlight customer successes. Use inclusive language like "your family," "your flock," and "we're in this together."
• •Maintain Visual and Verbal Consistency: Ensure that the visual elements (photography, videography) on platforms like Instagram and TikTok align with the wholesome, caring, and quality-focused verbal tone used across all communications. The imagery of healthy animals and clean farm environments reinforces the brand message.

Social Perception

Reliable & High-Quality Provider, Knowledgeable Resource, Community-Minded Company, Supportive of Agricultural Community, Positive Employer

Copy Examples

• •For over 60 years, our family has been dedicated to one simple promise: to nourish your animals as if they were our own. At Kalmbach Feeds®, quality ingredients and cutting-edge nutrition come together to help your animals thrive. Because we believe a healthy animal is a happy animal.
• •🌱 From our farm to yours, we're passionate about seeing your flocks and herds flourish! What Kalmbach Feeds® product are your animals loving right now? Share a photo in the comments below! #KalmbachFamily #AnimalNutrition #FarmLife
• •✨ See the difference vibrant health makes! Henhouse Reserve® is packed with 'superfoods you can see' for brilliant plumage, strong shells, and happy, healthy hens. Give your flock the best. Tap to find a dealer near you! #HenhouseReserve #KalmbachFeeds #HappyChickens #PremiumPoultry
• •Integrity in every bag. At Kalmbach Feeds, our commitment to quality starts with rigorously tested ingredients and state-of-the-art manufacturing. We're proud to be a trusted partner in animal nutrition, supporting the success of producers and the well-being of animals across the nation. Learn more about our quality promise: [Link to Quality/About Us Page] #AnimalNutrition #QualityFeeds #AgriculturalLeadership
• •Is your flock ready for the changing seasons? Our latest guide breaks down the essential nutritional adjustments to keep your chickens healthy and productive all year round. Discover expert tips from our poultry nutritionists! Read more: [Link to Blog] #PoultryCare #ChickenHealth #ExpertAdvice #KalmbachFeeds